PChome Online

Business Units

The Benchmarking Status of Road Service Providers Has Led Taiwan to Join The New Global Business Era


24h Shopping

Established in early 2007, PChome 24h Shopping launched the world’s first year-round delivery within 24 hours service and set a new benchmark for e-commerce in Taiwan. There are more than 5 million products available on PChome, 2 million of which can be delivered within 24 hours nationwide, and within six hours in Taipei City (currently on a trial basis). As the online platform with the greatest number of products in stock, PChome is the top choice among Taiwanese online shoppers. 

Online Shopping

PChome entered the e-commerce industry in June 2000 by establishing a business-to-consumer online mall, PChome Shopping. Online order forms were managed through a model that surpasses the traditional retail business model by integrating supplier development and management, management of product information, circular flow of payment and goods, and customer service. This drastically reduced the distance between the customer and the suppliers, which lowered operating costs and ultimately, retail prices. This allows customers to benefit from the efficient process provided by an innovative online shopping experience.

PChome Store

PChome Store was officially launched in October 2005 as a subsidiary of PChome Online. It operates as an online B2B2C solution for local SMEs to engage in e-commerce and speed their digital transformation. To date, more than 120,000 SMEs offering more than 450 million products have established their presence on PChome Store, which has become Taiwan’s largest online marketplace in terms of store numbers. 

Global Shopping

PChome Global Shopping was established in July 2010, offering Traditional and Simplified Chinese websites, combining PayPal, Alipay, International Express Mail Service of the Taiwan Post Office, to deliver high quality and cost effective Taiwanese goods to 105 countries to cater to overseas Chinese and Taiwanese students studying abroad, as well as businessmen women traveling abroad. PChome Global Shopping offers Chinese goods, electronics with a Chinese interface, Chinese books, as well as household products. In February 2012, an English website launched to expand services to the US, Europe, and other non-Chinese markets.


Bibian is owned by PChome Bibian Inc., a Japanese subsidiary of PChome Online. Bibian provides third-party procurement services for Taiwanese consumers from major cross-border e-commerce platforms in Japan, the U.S., South Korea, and Southeast Asia. Its website is managed by PChome CBS Co., Ltd.


MiTCH developed by PChome in conjunctionjoint ventured with Mitsui & Co., Ltd., is a fashion shopping platform inspired by the Mix & Match fashion concepts. Based on “Freedom to choose, wear what you love,” major clothing trends and unique brand designs are meticulously selected for importing from Japan, South Korea, Europe, and the United States to provide consumers more diversified and personalized fashion choices. At MTCH, you can create a fashion style without limitations or constraints. In addition, the first MiTCH flagship storestore at Breeze Atré Taipei Nan Shan Plaza was launched in 2020Q4 to bring inspiration to the branded apparel industry in Taiwan. 

Ruten (a JV with eBay)

Ruten, Taiwan’s No. 1 auction site, was established in September 2006, and is not only the largest trading market in Taiwan, but also the first e-commerce platform in the country to exceed NT$100 billion in transactions. Several hundred billion items are sold on Ruten, and the site boasts 11 million members and 2 million sellers. The site is constantly enhancing its big data capabilities and artificial intelligence (AI) services by analyzing e-commerce transactions as well as operating an open-architecture network. As a result, Ruten is now a major AI-based e-commerce platform. 


PChomeSEA is dedicated to expanding PChome’s presence in the Southeast Asia e-commerce market and provides the best cross-border e-commerce services for marketing Taiwanese products in the region. PChomeSEA not only provides various methods for merchants to market their products in Southeast Asia, but also offers diverse marketing and promotion services such as local-language translation, unboxing videos, internet celebrity endorsements, social media advertisements and promotions, and online shopping festivals in conjunction with local e-commerce platforms. In addition, PChomeSEA provides logistics services such as product collection, storage, and customs clearance, thus eliminating the need for Taiwanese merchants to open foreign-currency accounts. PChomeSEA provides merchants with convenient, safe, reliable, and effortless international sales experiences.

PChome Thai

PChome Thai, the largest Taiwanese product website in Thailand, was founded in 2015 as a joint venture between PChome Online and Cal Comp Thailand, a listed company in Thailand. Taiwanese products are recognized globally for their excellent quality. PChome Thai features several hundred thousand high-quality Taiwanese products, including food, books, clothes, cosmetics, maternity and baby products, toys and stationery, home décor, sports and outdoor products, as well as consumer electronics, computer accessories, and daily necessities. PChome Thai also has a trilingual (Thai/Chinese/English) interface, convenient payment services, online customer service, and buyer warranty policies. 

PChome Travel

PChome Travel is an integrated travel agency and subsidiary of PChome Online Inc.

PChome Travel (pchometravel.com) was launched in June 2018 as a travel e-commerce platform that offers comprehensive tourism products such as flight reservations for global destinations, bookings in 600,000 rooms worldwide (high-end hotels, boutique hotels, guesthouses), tour groups, cruises, transport tickets, dining vouchers, plus travel activities in more than 200 cities around the world.PChome Travel offers convenient online payment solutions where cardholders can enjoy 0% interest for 12 months and take advantage of multiple mobile payment options (including Pi Wallet, Line Pay, Jkos Pay, Samsung Pay, and more). PChome Travel is a one-stop shop for travelers to purchase everything they need. 



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