PChome eBay Co., Ltd. (Ruten), established in September 2006 as a joint venture between PChome Online and eBay, is Taiwan’s largest C2C e-commerce platform. The platform covers a variety of transaction models, including pre-order, in-stock, and second-hand circulation, with over 11 million members and 2 million sellers. It is the first marketplace-type e-commerce platform in Taiwan to accumulate a total transaction value exceeding NTD 100 billion.

Ruten is dedicated to creating an open marketplace with warmth and sustainability, aiming to promote the effective circulation of goods and extend their usage value. The core product categories focus on the interests of Generation Z consumers, including anime, gaming, and e-sports, as well as lifestyle-oriented consumer goods such as outdoor activities, pets, food, and reading. The platform is particularly popular among young consumers aged 15 to 35.

With years of accumulated consumer behavior data and technological infrastructure, Ruten has developed into Taiwan’s leading AI-driven e-commerce platform, continuously optimizing the user experience and matching efficiency through artificial intelligence and big data analysis.

News & Events

2024
Sales of Rain-Resistant and Cooling Products Soar at PChome 24h Shopping; Umbrellas and Dehumidifiers See Strong Sales Growth PChome Offers Bonus Rewards to Fuel 618 Shopping Festival Sales
2024
Inflation, Heatwaves, and Travel Booms: Three Major Trends Fuel Sales of PChome 24h Shopping’s 618 Shopping Festival, with Sitewide Rewards Up to 45%
2024
In Support of World Ocean Day, PChome 24h Shopping Sees 35% Sales Surge in Ocean-Friendly Sunscreens; Promotes Eco-Friendly Products to Drive Sustainable Consumption
2024
PChome 24h Shopping Unveils Three Mid-Year Consumer Trends: Inflation-Driven Budgeting, Summer Heat Solutions, and Outdoor Recreation Demand; Orders During First 3 Days of PChome 618 Shopping Festival Jump Over 40% Compared to Previous Month
2024
Rushing for Bargains Amid Inflation! PChome Reveals Key Consumer Trends from “Limited-Time Sale” Chart: Tissue Paper and Detergent Pods Dominate Best-Sellers, High-Priced Apple Products Enter Top 5
2024
PChome Reveals Top 10 Best-Selling AI PCs! RTX 5060 Graphics Cards and Laptops Officially On Sale Starting on May 20; Limited-Time Offers for Gaming PCs on May 20 and AI PCs on May 27! Additional Rewards for Laptop Trade-ins
2024
PChome 24h Shopping’s “Dragon Boat Festival” Section Offers Discounts of Up to 40% Off
2024
Countdown to World Masters Games! PChome 24h Shopping Offers Limited-Time Sale with Up to 30% Rewards Until May 31

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2020

財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)