PChome eBay Co., Ltd. (Ruten), established in September 2006 as a joint venture between PChome Online and eBay, is Taiwan’s largest C2C e-commerce platform. The platform covers a variety of transaction models, including pre-order, in-stock, and second-hand circulation, with over 11 million members and 2 million sellers. It is the first marketplace-type e-commerce platform in Taiwan to accumulate a total transaction value exceeding NTD 100 billion.

Ruten is dedicated to creating an open marketplace with warmth and sustainability, aiming to promote the effective circulation of goods and extend their usage value. The core product categories focus on the interests of Generation Z consumers, including anime, gaming, and e-sports, as well as lifestyle-oriented consumer goods such as outdoor activities, pets, food, and reading. The platform is particularly popular among young consumers aged 15 to 35.

With years of accumulated consumer behavior data and technological infrastructure, Ruten has developed into Taiwan’s leading AI-driven e-commerce platform, continuously optimizing the user experience and matching efficiency through artificial intelligence and big data analysis.