In September 2006, PChome Online and eBay Inc. formed a joint venture to establish Ruten, an online auctioning platform. With over 220 million active listings, it is the largest online market in Taiwan. The goal of Ruten is to serve as a platform for 2 million of small to medium sized businesses and individual merchants allowing them to conduct easy, low cost transactions. Ruten offers a great way to break into e-commerce for anyone who wishes to start an online business. All you need is a computer and an internet connection!