PChome eBay Co., Ltd. (Ruten), established in September 2006 as a joint venture between PChome Online and eBay, is Taiwan’s largest C2C e-commerce platform. The platform covers a variety of transaction models, including pre-order, in-stock, and second-hand circulation, with over 11 million members and 2 million sellers. It is the first marketplace-type e-commerce platform in Taiwan to accumulate a total transaction value exceeding NTD 100 billion.

Ruten is dedicated to creating an open marketplace with warmth and sustainability, aiming to promote the effective circulation of goods and extend their usage value. The core product categories focus on the interests of Generation Z consumers, including anime, gaming, and e-sports, as well as lifestyle-oriented consumer goods such as outdoor activities, pets, food, and reading. The platform is particularly popular among young consumers aged 15 to 35.

With years of accumulated consumer behavior data and technological infrastructure, Ruten has developed into Taiwan’s leading AI-driven e-commerce platform, continuously optimizing the user experience and matching efficiency through artificial intelligence and big data analysis.

News & Events

2024
PChome 24h Shopping Unveils “Pet Economy” New Trends: Cat Market Growth Outpaces Dog Market! Limited-Time “Pet Products Expo” Offers Five Exclusive Deals
2024
Esports World Cup Lit Up Summer Shopping Surge! PChome Unveils Latest Esports Market Trends: RTX 50 Graphics Cards and ROG Gaming Desktops Top Search Rankings, Gaming Laptop Sales Up 30% MoM
2024
First Week of Switch 2 Pre-orders on PChome 24h Shopping Surpasses Previous Model, Orders Exceed 10,000 Units; Video Games Sales Doubled in June with NS2 and PS5 Hot Releases
2024
First-Ever Release of “Slam Dunk” E-book Boosts Sales Soaring Over 200% on PChome 24h Shopping; Enjoy Up to 25% Off for All E-books at Kobo E-Bookstore Before July 8th
2024
PChome 24h Shopping Unveils Summer Consumption Trend: Power Banks Top Search Rankings, Sunscreen Sales Surge 40%; ‘Mid-Summer Shopping Festival’ Offers Limited-Time Discounts Up to 60% Off
2024
Sales of Rain-Resistant and Cooling Products Soar at PChome 24h Shopping; Umbrellas and Dehumidifiers See Strong Sales Growth PChome Offers Bonus Rewards to Fuel 618 Shopping Festival Sales
2024
Inflation, Heatwaves, and Travel Booms: Three Major Trends Fuel Sales of PChome 24h Shopping’s 618 Shopping Festival, with Sitewide Rewards Up to 45%
2024
In Support of World Ocean Day, PChome 24h Shopping Sees 35% Sales Surge in Ocean-Friendly Sunscreens; Promotes Eco-Friendly Products to Drive Sustainable Consumption

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財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)