Born in Taipei City, Taiwan. Holds master degrees in Information Engineering and Management Science from Stanford University, USA. Holds a bachelor’s degree conferred by the Department of Information Engineering, University of Illinois at Urbana-Champaign. Studied at the Department of Information Engineering, National Taiwan University as a freshman and sophomore.

PChome Online announced in August 2022 that they invited the founder and CEO Alice Yu-Shan Chang of MamiLove, a leading Taiwanese e-commerce platform specializing in maternity and childcare products, to serve as the CEO and General Manager of PChome Online Group. 

After obtaining her master degrees from the Information Engineering and Management Science, Stanford University, USA, Alice joined Google’s Partner Technology Manager training program which only recruits 7 fresh graduates every year. Through strategic partner technical cooperation,the was at the helm of commercializing the projects during the start-up phase. Afterwards, she participated in many projects, including localizing Google Maps, cooperating in the mass production of the first-generation Chromebook, and developing a new YouTube copyright compliance business model that allows monetization of copyrighted videos. Her excellent performances have been awarded and recognized by Google.

Alice returned to Taiwan in 2012 and got married. Based on the shopping demands of a mother and her entrepreneurship, she founded a new-generation e-commerce platform—MamiLove. Driven by consumer-centrism, innovation, long-term thinking, and original intents, she dedicates herself to social media management and consumer communication. She creates products and user experiences through design thinking and the UI/UX interface has received positive feedback and user experience. The website has successfully attracted the attention of users who are mothers between 20 and 50 years old. The MamiLove mobile app was awarded Best App on the App Store and Google Play. It holds a leading position in the vertical maternity and childcare e-commerce market.

After joining PChome Online, Alice strives to lead the team focus on four key targets:
Target 1: Company revenue and profit growth
Target 2: Becoming a competitive e-commerce platform
Target 3: Sustaining the company’s sustainable competitiveness
Target 4: Enhancing the company’s operational efficiency

Meanwhile, she also expects PChome employees to embody a better code of conduct that meets a corporate culture marked with four rules:
Rule 1: User First
Rule 2: Integrity
Rule 3: Focus
Rule 4: Accountability

Based on a user-centric thinking style, she emphasizes the establishment of an enduring and competitive corporate culture. By speeding up the reformation and transformation processes, she expects to bring new dynamics and create a new image for PChome while delivering the best and the most sincere services to consumers and society.