PChome entered the e-commerce industry in June 2000 by establishing a business-to-consumer online mall, PChome Shopping. Online order forms were managed through a model that surpasses the traditional retail business model by integrating supplier development and management, management of product information, circular flow of payment and goods, and customer service. This drastically reduced the distance between the customer and the suppliers, which lowered operating costs and ultimately, retail prices. This allows customers to benefit from the efficient process provided by an innovative online shopping experience.