With the Mid-Autumn gifting season approaching, PChome 24h Shopping has observed a significant surge in searches for keywords like “Mid-Autumn Festival” and “Mid-Autumn BBQ” over the past week. Further analysis of sales trends shows that demand for Mid-Autumn related products continued to grow from September 1st to September 21st. Specifically, the sales value of Mid-Autumn gift boxes has soared 4 times compared to the previous month, and seafood and meat products have grown by over 30%, indicating that the public has begun preparing for the Mid-Autumn Festival. To welcome the Mid-Autumn shopping wave, PChome 24h Shopping has launched “Mid-Autumn Gifts” with selected mooncakes discounted up to 12% off, and “Mid-Autumn Eat Together” featuring selected land and sea products at up to 25% off, offering a variety of Mid-Autumn gift boxes and seafood/meat products. During the event period, multiple promotions are available: from now until 10/17, spend over $99 to register to win a Nespresso Vertuo POP Thick Brew Capsule Coffee Machine (MSRP $5,900); before 10/26, a single purchase over $2,000 allows registration for an additional 250 P Coins. Additionally, the “Mid-Autumn BBQ King” event features various grills, air fryers, and electric hot pots, with discounts as low as 81% off, a free gift of Wan Ja Shan Korean BBQ Marinade with qualifying purchases, and up to 2,949 P Coins for registration, allowing for smart spending while enjoying festive cuisine.
Younger Generations Love “Low-Sugar and Co-Branded Gift Boxes,” Middle-Aged and Older Consumers Prefer “Classic, Long-Established” Brands for Gifting
PChome 24h Shopping’s observation of consumer purchasing trends reveals that consumers aged 26 to 35 prefer Mid-Autumn gift boxes with novel designs and health concepts. Hot-selling recommendations include the must-have for trainers: “Mei-Xin Pokémon Mooncake Gift Box (Smooth Egg Custard Mooncake)” from Hong Kong Mei-Xin. The mooncakes have cute and eye-catching exteriors, and the box comes with a double-sided designed eco-bag and a Pokémon patterned coin purse, adding collection value and trending topic to the mooncakes, special price $1,116. With rising health consciousness, the “Zhi Chu Black Sesame Q-Moist Egg Yolk Pastry Gift Box” contains soft, chewy mochi and direct-from-origin salted duck egg yolks, paired with a sweet and rich black sesame filling, offering rich flavor layers and adding health benefits, 2 pieces for special price $1,368.
On the other hand, consumers aged 45 and above choose traditional, well-known brand gift boxes as their primary gifting option, underscoring their emphasis on brand reputation and quality. PChome 24h Shopping recommends the classic and unmissable traditional Chinese pastries: “Chia Te Original Pineapple Cake Gift Box 12 pcs,” with a crumbly crust and a filling that is sweet but not greasy, a classic choice in many people’s hearts, 2 boxes for special price $1,280; “Xiao Pan Cake Workshop Phoenix Pastry,” a blend of egg yolk and traditional winter melon pineapple filling, a mix of sweet and savory, 2-box set for special price $699; and “Hong Kong Mei-Xin Lava Custard Mooncake,” featuring a unique “dual-bake” technology that allows the filling to naturally flow out at room temperature, special price $1,420. Classic gift boxes not only embody deliciousness but also convey the giver’s sincere sentiment.
Small Home Economy Drives New Mid-Autumn BBQ Trend! “Small and Exquisite Quantities” and “Cooking Appliances” Become Hot Favorites
The Mid-Autumn Festival isn’t just about eating mooncakes; the Mid-Autumn BBQ ritual is also essential! According to the latest statistics from the Ministry of the Interior, the average number of registered residents per household in Taiwan was only 2.95 in the first quarter of 2025, reaching a historic low, indicating that small families and single-person living have become the social mainstream. PChome 24h Shopping observes that this trend is also reflected in Mid-Autumn purchasing, where consumers no longer seek large quantities but instead prefer exquisite, small-quantity, high-quality ingredients. To allow small families or single diners to enjoy an elegant BBQ, the “Seafood Purist Mixed BBQ Skewers Set” is recommended. The set includes beef, chicken, pork, and lamb skewers, as well as fresh squid and raw white shrimp. All ingredients are thoughtfully pre-skewered, suitable for 2-3 people to easily enjoy, special price $999, allowing for a high-quality BBQ feast at home! If consumers want to create a bespoke menu at their will, PChome 24h Shopping also carefully selects a variety of high-quality ingredients. Recommended products include the “Fresh Green Living King Kong Prawns,” which are fresh and sweet, making it easy to grill up fresh seafood, special price $768; and the “Fresh Green Living Japanese Hokkaido 4S Raw Scallops 1 Box” air-shipped directly from Hokkaido, Japan, with tender texture, delicious when simply pan-fried, special price $1,280.
Furthermore, for easy home grilling, the “IRIS OHYAMA Far Infrared Electric Grill” is an indispensable partner, special price $1,180, and further reduced to just $999 from 10/1 to 10/10. Its unique far-infrared technology ensures even heating of ingredients, saying goodbye to cooking smoke and allowing for an elegant BBQ experience. The “mimax Fully Automatic Rotating Grill,” featuring automatic rotation, is available at a special price of $899 from now until 10/10, and the “Arlink AP01 Pot Master Automatic Lifting Hot Pot,” which can be used for both grilling and hot pot, is available at a special price of $1,280 from now until 10/15. Both allow ingredients to be easily served, satisfying consumers’ dual desire for both BBQ and hot pot, making them popular new choices for this year’s Mid-Autumn Festival.
