Anticipating the e-commerce annual grand event, the Double 11 shopping festival, PChome 24h Shopping is actively strategizing. Recognizing the huge business opportunity presented by points membership, it announced today (1st) a deep integration with Uni-President Group’s OPENPOINT, launching the OPENPOINT deduction service, and officially joining the uniopen membership lifestyle circle, which boasts 19 million members. Starting today, by simply binding the uniopen member account on PChome 24h Shopping, online purchases can be deducted using OPENPOINT points, where 1 point equals 1 NT dollar, allowing for instant deduction with no upper limit. This strong collaboration further satisfies consumers’ diverse and extensive OMO (Online Merge Offline) consumption scenarios.
In Taiwan’s retail and e-commerce sectors, the points economy has become a prominent trend. Market information estimates that over half of the people in Taiwan hold various points, with the annual value of points issued exceeding 50 billion NT dollars. In June and July of this year, PChome partnered with uniopen PRIMA membership subscription service members to trial exclusive offers, gifting 30 P-coins and 20 P-coins coupon codes respectively. Data from the June and July activities showed a high member conversion rate of up to 80%, demonstrating the potential of the cross-points ecosystem.
PChome 24h Shopping currently has over 13 million members and is actively building an e-commerce points ecosystem. In addition to promoting P-coins linkage with banks, it also collaborates with telecom operators for points deduction, continuously expanding the effectiveness of points and deepening member usage scenarios and stickiness. OPENPOINT is already a representative of the mature points economy circle across Taiwan. Recognizing the loyalty of uniopen members and the diverse convenience of PChome’s online shopping, the company hopes to create a better OMO consumption experience for consumers through the linkage of the two major multi-million member ecosystems, driving points flow and becoming a new wave of consumption growth momentum.
To celebrate PChome 24h Shopping’s official cooperation with the uniopen membership lifestyle circle, from now until October 31st, simply complete the uniopen member account binding on PChome 24h Shopping to enjoy double super-value rewards, including an exclusive gift of 60 P-coins, plus an extra 5 OPENPOINT points. Quantities are limited and available while supplies last. After binding the member account, consumers can directly use OPENPOINT points for deduction when checking out their cart on PChome 24h Shopping. 1 point equals 1 NT dollar, allowing for instant deduction with no upper limit, maximizing the value of the points, easily converting bonuses into actual consumption, and enjoying the most convenient and cost-effective shopping experience.
