With the recent significant drop in temperature, public demand for winter protection has sharply risen. Everything from home heating appliances to hot spring travel packages has been activated, driving up sales for warm products, health supplements, winter clothing, and travel accessories, further pushing the consumer craze during the Black Friday period. Notably, the single-day revenue for the “Seasonal Home Appliances Category Day” on 11/19 grew by 2 times compared to the previous month. It was also observed that popular search keywords on the site, such as “electric heater, hand warmers, blanket, down jacket, electric blanket, health food,” all hit a recent high (11/14~11/20), with “electric heater” search volume increasing by 9 times compared to the previous week. Furthermore, the low temperatures have driven this winter’s “warm winter getaway” trend. PChome 24h Shopping found that ticket demand has also increased, with overall ticket sales in November nearly doubling compared to the same period last week. This indicates that demand for winter-related products and travel/leisure is fully heating up, which is expected to become the core consumption highlight of the Double 12 campaign.
PChome 24h Shopping is running the “1212 Year-End Feedback Extravaganza” from now until 12/15, offering a super value reward combination with a daily maximum giveaway of 1212, and five major super value perks including up to 32% cashback across the entire site. Coupled with the “PChome Ultra Fast Delivery” service (limited to Taipei, New Taipei, and Taoyuan areas), which offers “order at night, pick up in the morning,” shopping is more immediate and pickup is more convenient—an absolute must-not-miss chance to clear your shopping cart! Perk 1, Daily Games: Participate in the Super Slot Machine event daily from now until 12/15 to get a chance to win 999 P Coins every day; Perk 2, Daily 1212 Giveaway: Starting now until 12/14, “Night Killer Vouchers” can be grabbed at 00:00 daily, offering a 512 TWD discount on designated products across the site with a minimum spend of 5,500 TWD; “Stock-Up Vouchers” can be grabbed at 14:00 daily, offering a 120 TWD discount on designated products across the site with a minimum spend of 2,000 TWD; Registration for P Coin giveaway opens at 14:00 daily, offering 8% P Coins back on designated products across the site with a minimum spend of 3,500 TWD, up to 580 P Coins. Perk 3, Daily Cashback: From 12/1 to 12/12, shopping with the DBS PChome Prime Co-branded Card can enjoy up to 32% cashback (including an additional 2% on Thursdays with no cap), and from 12/13 to 12/31, there is up to 21% cashback; New customers who bind the E.SUN Pi Wallet Credit Card to Pi Wallet can receive up to 15.5% cashback from now until 12/31; Perk 4, Daily Registration for Prizes: Spend over 1,212 TWD from now until 12/15 and register for a chance to win a “SONY Wearable Smart Thermo Device” (market value 4,490 TWD); Perk 5, Daily P Coin Grab: Spend over 2,000 TWD on designated products from now until 11/30 between 20:00 and 23:59 to receive 3% P Coins back (up to 300 P Coins, limited quantity). Additional Perk Bonus! On 11/27 (Thursday) from 20:00 to 23:59, placing an order for designated products through “Hami Shopping” will earn an additional 5% Hami Point cashback (up to 300 points, limited quantity); On 11/29 and 11/30 from 20:00 to 23:59, a weekend-only APP exclusive bonus is launched, where a single purchase of designated products over 2,000 TWD via the APP will grant 10% P Coins, up to 200 P Coins cashback (limited quantity). Multiple warm winter deals are fully activated, allowing consumers to stock up on outerwear, warm products, and winter appliances all at once, to easily welcome the drop in temperature.
Based on the site’s winter search popularity, PChome 24h Shopping has selected six major “Winter Hot Search Must-Buys,” from indoor heating to outdoor wear, ensuring the public stays warm when facing temperature drops or during winter travel.
- AIRMATE Handheld Ceramic PTC Upright Electric Heater: Up to 11/30, discounted 11% off, surprise special price 2,682 TWD.
- Kobayashi Pharmaceutical 24-Hour Hand Warmer 60 pcs/Kobayashi Pharmaceutical 24-Hour Adhesive Hand Warmer 60 pcs: Up to 11/30, discounted 49% off, limited-time special offer 611 TWD.
- 3M New Second-Generation Heat-Generating Fiber Washable Warm Winter Double Quilt: Up to 11/30, discounted 46% off, limited-time special price 6,490 TWD. Buy two and enjoy an additional 15% off.
- The North Face Men’s and Women’s Commuter Windproof Jacket (Multiple Styles Available): 11/26~11/30 discounted 34% off, special price 2,899 TWD.
- Novus Deluxe Flannel Silver Ion Double Electric Blanket: Up to 11/30, discounted 35% off, surprise special price 1,290 TWD.
- Lao Xie Zhen Essence of Chicken (42ml x14 sachets x3 boxes): Up to 11/30, discounted 15% off, limited-time special offer 3,711 TWD.
In addition, the winter essential “Starbucks Medium Americano Redemption Voucher“ will also be offered at an exclusive discounted price of 70 TWD from 12/2 to 12/15, expected to be a popular option for winter travel and a heartwarming boost for office workers.
Low temperatures have driven this winter’s “warm winter getaway” trend. PChome 24h Shopping is offering tickets across the entire site starting from 50% off during the Double 12 period, including resort hotels, hot spring hotels, and themed accommodation vouchers, attracting consumers to rush and buy discounts and plan hot spring trips and winter getaways in advance.
- 【The Westin Tashee Resort, Taoyuan】Double Deluxe Room Weekday One Night Two Meals Accommodation Voucher: Up to 2025/12/30, discounted 47% off, special price 9,580 TWD.
- 【2 Vouchers Set】Miaoli Tai-an Guanzhi Hot Spring Resort ‘Stargazing Room Including 2 Breakfasts + Dinner’: Immediate price drop of 1,212 TWD until 2025/12/13, special price 16,787 TWD.
【1212 Year-End Feedback Extravaganza Event Information】
Perk 1 | Daily Games
- Event Period: From now until 2025/12/15 (Mon)
- Event Details: Participate in the Super Slot Machine event daily at 11:00 for a chance to win 999 P Coins every day.
Perk 2 | Daily 1212 Giveaway
- Event Period: From now until 2025/12/15 (Mon)
- Event Details: “Night Killer Vouchers” are available for immediate grab at 00:00 daily, offering a 512 TWD discount on designated products across the site with a minimum spend of 5,500 TWD. “Stock-Up Vouchers” can be grabbed at 14:00 daily, offering a 120 TWD discount on designated products across the site with a minimum spend of 2,000 TWD. Registration for P Coin giveaway opens at 14:00 daily, offering 8% P Coins back on designated products across the site with a minimum spend of 3,500 TWD, up to 580 P Coins.
Perk 3 | Daily Cashback
- Event Period: From now until 2025/12/31 (Wed)
- Event Details: From 12/1 to 12/12, shopping with the DBS PChome Prime Co-branded Card can enjoy up to 32% cashback (including an additional 2% on Thursdays with no cap). From 12/13 to 12/31, there is up to 21% cashback. New customers who bind the E.SUN Pi Wallet Credit Card to Pi Wallet can receive up to 15.5% cashback from now until 12/31.
Perk 4 | Daily Registration for Prizes
- Event Period: From now until 2025/12/15 (Mon)
- Event Details: Spend over 1,212 TWD from now until 12/15 and register for a chance to win a “SONY Wearable Smart Thermo Device” (market value 4,490 TWD).
Perk 5 | Daily P Coin Grab
- Event Period: From now until 2025/11/30 (Sun)
- Event Details: Spend over 2,000 TWD on designated products from now until 11/30 between 20:00 and 23:59 to receive 3% P Coins back (up to 300 P Coins, limited quantity). On 11/27 (Thursday) from 20:00 to 23:59, placing an order for designated products through “Hami Shopping” will earn an additional 5% Hami Point cashback (up to 300 points, limited quantity). On 11/29 and 11/30 from 20:00 to 23:59, a weekend-only APP exclusive bonus is launched, where a single purchase of designated products over 2,000 TWD via the APP will grant 10% P Coins, up to 200 P Coins cashback (limited quantity).
- For full event details, please visit the official website: Event Details
