The Mid-Year Ghost Festival buying frenzy has officially peaked! PChome 24h Shopping observed a nearly 30% surge in overall food sales in the past week (8/18 to 8/24) compared to the previous week, indicating a strong consumer demand for worship items following the start of the seventh lunar month. Further analysis of the Ghost Festival bestsellers shows a notable change this year. The dominance of “Instant Noodles” has waned, replaced by the top three categories: “Beverages,” “Snacks and Biscuits,” and “Mineral Water,” which are now the main items on consumers’ shopping lists. This highlights a subtle shift in general consumption habits driven by health and convenience trends.
TOP 1: Beverage Sales Explode: Unsweetened Tea Upends Traditional Offerings, “Orihiro” Claims the Crown by Selling Over Ten Thousand Cases!
In recent years, with the rise of health consciousness, “unsweetened tea” has clearly become the mainstream in the ready-to-drink tea market. Observing the “Beverages” category, which saw the strongest sales during PChome’s Ghost Festival period, August sales on the platform surged by nearly 30% compared to the previous month. Among these, “Orihiro PET Bottle 580ml (24 bottles/case)” strongly claimed the beverage top spot with an astonishing sales volume of over ten thousand cases, closely followed by “Maiso Kenko Green Tea 650ml (24 bottles/case).” This subverts the traditional habit of carbonated drinks dominating the Ghost Festival offerings, showcasing powerful growth.
TOP 2: Unfailing Classics and Offer Boxes Become Dual Engines for the Ghost Festival: “Kuai Kuai” Sales Soar Over 8 Times, Co-branded Offer Boxes See Strong Demand!
In the snacks and biscuits category, “Kuai Kuai,” which symbolizes “everything goes smoothly,” remains the timeless classic for the Mid-Year Ghost Festival. Among them, “Kuai Kuai Everything Smoothly Box – Coconut Cream Flavor (52g*6 bags/case)” holds the champion title, with sales during the Ghost Festival period skyrocketing by over 8 times compared to the previous month, clearly showing the firm status of green Kuai Kuai in Taiwan’s Ghost Festival tradition. The long-selling star product “I-Mei Almond Chocolate Crisps – Dark Cocoa/Milk Chocolate (8 packs)” ranks second. Furthermore, offer boxes continue to show impressive demand this year: the “BOXMAN Kuai Kuai Help Box” has sold over 2,500 boxes since its launch, and the “BOXMAN x Lien Hwa Foods Selected Snack Box” has surpassed 600 sets in sales, proving that exclusive co-branded offer boxes have successfully seized the Ghost Festival business opportunity, becoming hot new favorites.
TOP 3: Mineral Water Sales See Modest Growth: What’s the Most Quenching Offering? “Sparkling Water” Becomes a New Highlight for Cooling Down and Quenching Thirst
Among the many offerings, mineral water is a requisite item for the Ghost Festival, representing purity and respect. Overall August sales continued to rise, with a 5% month-over-month increase. Sales data shows that “Taiyen Ocean Alkaline Ionized Water (850ml x 20 bottles/case)” and “Tai Shan Strong Sparkling Water (500ml*24 bottles/case)” take the top two spots. Unlike traditional mineral water, the strong sales of sparkling water suggest that driven by health consciousness, sparkling water has become a popular substitute for carbonated drinks. It is also favored by consumers because it is convenient to drink after the ceremony and helps to cool down.
PChome 24h Shopping’s “Ghost Festival Golden Buy” event features over 80,000 food items including snacks, biscuits, instant noodles, and beverages, offering exclusive co-branded offer boxes and multiple limited-time promotions, allowing the public to easily shop for everything in one place and enjoy tangible savings:
- Super Value Discounts: Offer boxes start from $99, and a limited-time discount of $169 off for single-order food purchases over $999.
- Exclusive Lucky Draw: Purchase designated food items over $99 to register to win a Switch 2 Mario Kart World Bundle; accumulate purchases over $5,000 to register to win 8,888 P-Coins.
- Credit Card Rewards: Enjoy up to 16% rebate when using the DBS PChome Prime Co-branded Card before 8/31; on Sundays, spend over $1,500 with a DBS Bank credit card and register to receive 100 P-Coins.
