PChome Reports $2.134 billion and 9.8% Growth in Revenue,
the Best April Performance in History
PChome (TWSE: 8044) today announced operating income for April 2017, with NT$2.134 billion in consolidated sales, growing by 9.8% compared to the same period last year (NT$1.944 billion). It's the highest ever in April. Consolidated sales from January to April is NT$9.058 billion, growing by 3.9% compared to the same period last year.
PChome offers a wide range of services, including PChome Shopping, PChome24h Shopping and portals. Ecommerce sales grew in April, thanks to popular product launches, evolving weathers, as well as increasing demands in outdoor activities and fitness. B2C website under PChome sells over 5 million items, including more than 2 million in stock that offer 24-hour delivery around Taiwan and 6-hour delivery in Taipei. It's the largest B2C website in Taiwan with available stocks. Product diversity as well as prompt and consistent delivery services are always preferred by online consumers.
PChome 24h Shopping under PChome launches several popular items in April. It establishes a Xiaomi flagship landing page with the manufacturer, and sells limited Mi-Robot. Thousands of items are sold out within 15 minutes. Other branded products, such as Xiaomi air purifier 2 and Xiaomi bracelet 2 are favored by consumers. Other items in the same categories enjoy popularity as well. Air purifier sales on PChome 24h Shopping in April are 2 times higher than the same period last year. Smart watches and smart bracelets are sold 1 times higher and vacuum cleaners are 60% higher in April, compared to the same time last year. As for the buying trends of PS4 Pro, 400 of them were sold out on PChome 24h Shopping in merely 90 seconds. Samsung Galaxy S8 and S8+ also boost sales in smartphone category. With trendy items such as Enaak, Ottogi and and Paido snack noodles, Korean food category on PChome 24h Shopping are growing 1 times in sales, in comparison to the same period last year.
Hot weathers also create higher shopping demands. Refrigerators on PChome 24h Shopping are sold nearly 60% better in April, compared to the last period last year. Anti-UV and skincare products are growing 30% in popularity, especially in sunscreen, rehydratiom and whitening mask products. Computer-connected fans on PChome 24h Shopping are also sold 25% more in April on PChome 24h Shopping, compared to the same month in 2016. With more bugs and insects in hotter days, anti-mosquito items are sold 45% more in April, compared to the same period last year. Outdoor activities, exercises and sports are more common in warm days. Camping and picnic gear on PChome 24h Shopping are growing 60% in April, compared to the same month last year. Swimwear and whey protein items are sold 50% more in April than the same period last year, while running gear is growing 30% in sales.
New products and special offers support sales for ultrabooks, 2-in-1 laptops, gaming laptops and 4K televisions. Compared to April last year, gaming laptops on PChome 24h Shopping increase sales by 50% in sales, and 4K televisions over 50 inches by 40%. Other computer accessories, such as keyboards and mice, are 40%~50% more popular in April than the same month last year. Revenues in April, in total, grow by 9.8%, compared to the same period last year, the highest ever this month.
In March and June, PChome will celebrate ecommerce anniversary with energy-efficency offers to prepare consumers for the new season, and provide the fastest and cost-effective ecommerce services.
For more financial details, visit Market Observation Post System.
