PChome Online Group’s subsidiary “Bibian,” which specializes in Japanese cross-border e-commerce services, announced today (12/29) that it has formed a capital and business partnership with Itochu Corporation, a major Japanese general trading company. This collaboration will combine Bibian’s practical experience in cross-border e-commerce and logistics integration with Itochu Corporation’s deep supply chain and brand resources in Japan and global markets. The initial focus will be on the anime and character IP merchandise sector, which has a high concentration of demand from Taiwanese consumers, to create a more immediate, transparent, and stable shopping experience for Japanese goods in the Taiwanese market.
Itochu Corporation is optimistic about the long-term growth potential of the Taiwanese cross-border e-commerce market and highly values Bibian’s accumulated achievements in the cross-border circulation of Taiwanese and Japanese goods. Bibian has currently built a catalog covering approximately 100 million Japanese products and offers cost-competitive and highly stable delivery services through its proprietary cross-border logistics system.
In the Japanese and overseas markets, through deep cooperation with Itochu Corporation, Bibian will be able to more effectively connect with Japanese suppliers and the IP industry system, solidifying its leading position as a key partner in cross-border e-commerce in the highly competitive international market. Bibian’s successfully verified one-stop cross-border shopping model in Taiwan, combined with Itochu’s global network resources in the future, demonstrates high business model replicability and will accelerate Bibian’s journey toward a new milestone of international development.
Itochu Corporation also pointed out that Bibian’s cross-border e-commerce service is an important bridge for Japanese products and IP content to enter the Taiwanese market. Actual operating data shows that a large proportion of current transaction value comes from Japanese anime and character-related merchandise, indicating its clear positioning among high-value, high-loyalty consumer groups. Through this strategic cooperation, both parties will engage in deeper business collaboration. Itochu Corporation will leverage its trading company network and industry relationships in Japan and overseas markets to help Bibian secure more cooperation opportunities for Japanese IP content and quality brands, especially for small-to-medium-sized IP and limited edition products that were previously difficult to enter the Taiwanese market due to insufficient overseas channels. For Taiwanese consumers, the Bibian platform will allow them to directly purchase previously hard-to-obtain Japanese limited edition products under the premise of more transparent pricing information and higher logistics efficiency, reducing the uncertainty and high costs associated with multi-layered proxy purchasing.
In the Taiwanese market, Bibian will continue to deepen the existing e-commerce operational advantages of the PChome Group and integrate the Group’s synergistic resources in last-mile delivery and daily consumption scenarios to enhance the service experience for Japanese cross-border products in the Taiwanese market. This synergy will help Bibian more naturally integrate Japanese products and IP content into the daily consumption habits of Taiwanese consumers, further boosting brand visibility and user loyalty, thereby laying a more solid market foundation for the company’s medium-to-long-term development.
Looking ahead, the collaboration’s scope is not limited to a single market. Bibian, in conjunction with Itochu Corporation’s global network, will prudently evaluate the gradual expansion of its mature cross-border e-commerce and proxy purchasing service model to other overseas markets. This move aims to assist quality IP and brands in venturing internationally under controllable risk, thereby creating a cross-border e-commerce ecosystem that balances efficiency, trust, and long-term value.
