The 2026 Taipei International Book Exhibition will kick off on 2/3 at Taipei World Trade Center Hall 1! PChome 24h Shopping is also joining the book fair craze, offering discounts of at least 55% off on all books in the online bookstore, providing readers with the most convenient way to purchase books. PChome 24h Shopping analysis indicates that, for e-readers, the sales of color e-readers account for over 75% of all e-readers, showing that color e-readers have become the market mainstream, with the hot-selling price range falling between NT$5,599 and NT$15,980. Furthermore, the purchase momentum in the e-book dedicated section has increased, with sales volume growing by double digits compared to the same period last year. Readers’ preferences primarily lean towards the “Self-Help” and “Literary Fiction” categories, indicating that e-book readers’ demand for reading has evolved from merely obtaining information to seeking emotional balance and spiritual restoration. For physical books, data observation shows that classic comic IPs and practical tool books are advancing in popularity, with readers tending to collect “Classic Comics” and purchase physical books to enhance their “Financial Knowledge.” PChome 24h Shopping analysis points out that modern readers are gradually transitioning to the habit of “browsing books in person and buying online.” Consumers can use “PChome Ultra-Express Delivery“, where orders placed at designated stores in Taipei, New Taipei, and Taoyuan areas “placed at night can be picked up in the morning,” making shopping more immediate and pickup more convenient. PChome 24h Shopping announced the simultaneous launch of the online book fair event “Read the Moment: Too Lazy to Read Seriously“ starting immediately. The International Book Fair Online Celebration integrates exclusive promotions from major e-book brands on the site: from 2/3-2/8, Kobo offers a 25% off coupon upon checkout every day, plus a chance to win 2,026 P-coins with a single purchase over NT$2,026 (one winner daily, six in total); Readmoo is running a pre-sale from 2/1-2/8 with single books directly at 22% off; Pubu’s International Book Fair Online Celebration from 2/3-2/8 offers a buy-three-get-25%-off deal. Don’t miss this opportunity during the International Book Fair Online Celebration to create a therapeutic reading experience for yourself!
Color E-Readers Account for 75% of Total Sales as Mainstream, Top 6 Hot Sellers
PChome 24h Shopping maintains steady overall e-reader sales, and consumers’ pursuit of high-quality color experience is increasing daily, from the popularity of page-turner accessories to aesthetically designed e-readers. The sales volume of color e-readers continues to increase compared to the overall e-reader sales last year, recently accounting for over 75% of sales, showing that consumers are gradually pursuing refined reading, with color e-readers becoming the mainstream, rather than just a simple hardware purchase, thereby boosting on-site sales. PChome 24h Shopping’s Top 6 best-selling e-readers are mostly new models, including Rakuten Kobo Clara Colour 6-inch Color E-Reader (White), HyRead Gaze Pro Note C 7.8-inch Color E-Reader, and the large-sized Onyx BOOX Note Air5 C 10.3-inch Color E-Reader. In addition, new products like Kobo Remote Bluetooth Page Turner and the aesthetically designed Readmoo 7-inch mooInk Nana Color E-Reader (Chocolate Martini) and HyReadGaze Mini CC 6-inch Jimmy Color E-Paper E-Reader are also driving the overall digital reading momentum.
Top 100 E-Book Rankings Show 2 Major Trends: Self-Help and Literary Fiction
According to the top 100 rankings on the site, two major e-book trends emerge: “Self-Help” and “Literary Fiction,” indicating a high correlation between current public reading interests and social psychological states. Against the backdrop of information overload, readers show a high demand for the “Self-Help” category to alleviate collective anxiety and pursue self-growth. Among these, Your Life is Controlled by Six of Them! Six Substances That Determine Your Life, which discusses how biochemical substances affect decision-making, and The Anxious Generation: How the Phone-Fed Generation is Confronting the Epidemic of Mental Illness, which analyzes the impact of digital tools on mental health, both maintain stable attention on the list. In the “Literary Category,” classic works and local literature each hold a market share. Keigo Higashino’s The Miracles of the Namiya General Store (Warm-Hearted Commemorative Edition) continues to be favored by consumers for its heartwarming narrative and mystery structure, while Taiwanese local author Chen Si-hong’s major work, The Three Sisters of Shetou (with Chen Si-hong’s personal reading of the postscript), evokes resonance through its deep connection, demonstrating that readers in the digital reading era still value content production with warmth and depth.
Physical Books See Classic Comic IP and Practical Tool Books Advance Together
PChome 24h Shopping’s observation and analysis of on-site physical book data show that classic IPs and highly practical books are the most popular. The comic categories Slam Dunk and Frieren: Beyond Journey’s End successfully drive cross-media sales. The children’s book market is led by The Bread Thief and Butt Detective, which, through interesting stories and logical inspiration, become the first choice for parent groups. Furthermore, business and finance books show a stable rigid demand, reflecting readers’ tendency to build a knowledge system through reading in a constantly changing environment. Among these, The Almanack of Naval Ravikant and Morris Chang: My Life and Work both maintain high attention on the site. PChome 24h Shopping can provide a rich selection for readers’ diverse reading needs, whether for collecting classic comics or advancing financial knowledge.
PChome 24h Shopping Top 6 Bestsellers for E-Readers and Accessories
- Rakuten Kobo Clara Colour 6-inch Color E-Reader (White), priced at NT$5,599.
- HyRead Gaze Pro Note C 7.8-inch Color E-Reader, priced at NT$14,988.
- Onyx BOOX Note Air5 C 10.3-inch Color E-Reader, priced at NT$15,980.
- Kobo Remote Bluetooth Page Turner, priced at NT$899.
- Readmoo 7-inch mooInk Nana Color E-Reader (Chocolate Martini), priced at NT$7,599.
- HyReadGaze Mini CC 6-inch Jimmy Color E-Paper E-Reader, priced at NT$12,500.
“On-Site Bestseller List” E-Book Recommendations:
| 《Your Life is Controlled by Six of Them! Six Substances That Determine Your Life》 | 《The Anxious Generation: How the Phone-Fed Generation is Confronting the Epidemic of Mental Illness》 | 《The Miracles of the Namiya General Store 【Warm-Hearted Commemorative Edition】》 | 《The Three Sisters of Shetou (with Chen Si-hong’s personal reading of the postscript)》 |
| NT$173 | NT$228 | NT$265 | NT$315 |
| Phone addiction, depressed mood, inability to concentrate, always feeling empty? All your physical and mental problems can be solved by improving the substances in your body! | NYU professor’s work, sparking global discussion and attention. Sleep deprivation, social disorders, attention fragmentation, addiction. Global topics and countermeasures discussed. | If there is a place that can solve all our worries… Keigo Higashino’s most touching work! | The super Saturday of Shetou is coming. Guava is guava, rose is rose. No matter the clash of passion or the carriage of fate, those who should be mad and those who should die will take their places. |
【2/1-2/28 | Read the Moment: Too Lazy to Read Seriously】
- 2/1-2/28 All books in the online bookstore are at least 55% off.
- 2/1-2/8 Readmoo Online Book Fair pre-sale, single books directly at 22% off.
- 2/3-2/8 Kobo offers a 25% off coupon upon checkout every day, and a chance to win 2,026 P-coins with a single purchase over NT$2,026 (one winner daily).
- 2/3-2/8 Pubu Online International Book Fair Celebration, enjoy 3 books for 25% off.
【1/26-2/9 | Year-End Reward Festival】
- 1/18~1/31 DBS PChome Co-branded Card offers up to 19% maximum cashback, with selected brands enjoying up to an additional 10%.
- 1/1-1/31 New member gift: NT$250 off for first order.
- 2/5 11:00-13:00, 16:00-18:00, 20:00-24:00: Selected items with a single purchase over NT$4,000 get 4% P-coins.
- 2/5 20:00-24:00: Register for a specific bonus, spend over NT$25,000 and get 650 P-coins.
- LINE Shopping 2/25 22:00-24:00: Get 4% cashback on orders.
- Red Envelope Lottery APP exclusive, get a chance to win 888 P-coins.
- Pi Wallet binding with E.SUN Pi Wallet Credit Card enjoys up to 10% maximum cashback.
- DBS Bank: Single installment purchase over NT$30,000 gets 3,000 P-coins.
- DBS PChome Co-branded Card: Single installment purchase over NT$18,888 gets 1,500 P-coins.
- Cathay United Bank: Single installment purchase over NT$20,000 gets 1,200 Credit Card Small Tree Points.
- E.SUN Bank: Single installment purchase over a certain amount gets up to NT$4,300 cashback.
- Taishin Bank: Installment transactions enjoy 8% Taishin Point (Credit Card) (up to 800 points).
- Quan Ying +PAY: Single purchase over NT$5,000 gets 100 P-coins.
- AFTEE Pay Later: Single purchase over a certain amount gets up to NT$1,300 shopping credit.
The above offers are limited in quantity and are available while supplies last. For detailed event information, please see the official website: https://24h.pchome.com.tw/activity/lunaryear?banner=new24_c1
