As the Lunar New Year countdown begins, demand for festive gifts is gradually emerging. PChome 24h Shopping has launched the “New Year’s Market” selection zone, allowing consumers to purchase all their New Year gifting needs in one stop. PChome 24h Shopping analyzed site data and compiled four major trends: seeking good fortune, affordable luxury, health and wellness, and co-branded IP. The search volume for the keyword “gift box” has significantly increased by nearly 2 times compared to the previous week, indicating that many people start shopping a month early to avoid delivery delays. The top-selling item is the symbolic “Kuai Kuai Everything Goes Smoothly Box“, which, with its auspicious meaning of “smooth running and no downtime,” has achieved annual cumulative sales of over 30,000 units. The essential high-end Taiwanese dried food for the New Year, “Mullet Roe,” specifically the “Shizai Haoshen Single-Serve Mullet Roe (6 packs)“, is offering the steepest discount starting from 56% off, highlighting high-value, affordable luxury. The “Vansanity All-Natural No-Sugar-Added Mixed Nut Drink Gift Box“, a popular choice under the healthy eating trend, is a safe gift for elders. Meanwhile, the IP co-branded gift box “BOXMAN x Sheng Hsiang Jen | Zhen Xiang Fa Cai Box“, drove a 30% sales increase for the brand compared to the same period last year due to its stylish appeal, successfully elevating traditional group worship offerings into thoughtful “workplace gifting etiquette,” favored by business customers. From now until 1/31, spend a cumulative amount on designated food products for a chance to register and receive up to 500 P Coins. There are also discounts of up to 15% off when purchasing 3 or more designated products from major food brands. From 1/19-1/26, during the 24-Power Member Day New Year Shopping Spree, designated banks offer up to 19% cash back. Furthermore, there’s an additional offer: simply purchase designated food items with a single transaction of 99 NTD or more to register for a chance to win a “Huanglong One-Tael Gold Bar,” allowing you to seek a big start-of-the-year bonus while buying New Year gifts!—–Trend One: Seeking Good Fortune! Gifting for “Auspicious Signs”
PChome 24h Shopping’s annual best-seller, the “Kuai Kuai Everything Goes Smoothly Box,” has reached annual cumulative sales of over 30,000 units. This sales surge stems from the snack’s shift in role, evolving from an offering on a sacrificial table to a respectable choice in modern “workplace gifting etiquette.” The green packaging symbolizes the cultural implication of “smooth machine operation,” making it a must-have for corporate group worship and transforming it into a lucky charm that tech and small-to-medium enterprises exchange to wish each other well. PChome 24h Shopping recognized this demand and launched the “BOXMAN x Kuai Kuai | Kuai Kuai Box of Assistance,” further enhancing the product’s gift value, making it a popular opening-of-business gift for business owners to give to partners or employees, symbolizing the wish for “machines running smoothly without downtime” and “endless business orders” in the coming year. This clever fusion of local belief and business etiquette has allowed this affordable snack to successfully stand out, establishing its position in the New Year market with its unique blessing culture. The “M&M’S Variety Share Pack – Lucky Mahjong Limited Edition” combines with mahjong culture, becoming the top gifting choice for young people’s gatherings, attracting wealth and good luck, and wishing for smooth hands and a self-drawn win!—–Trend Two: Festive and Affordable Luxury! Premium Ingredients Made Affordable
PChome 24h Shopping targets families and corporate customers who value appearances. Among these, the “Hongdou Shifu Exclusive Family Reunion Gift Box” features exclusive specifications and generous portions, including essential New Year snacks like mixed peanut brittle (娃娃酥), peanut nougat, and date paste walnut cake, becoming the sales champion in the “exclusive, large gift box” category, with sales growing by 20% compared to the same Lunar New Year period last year, demonstrating the high appeal of traditional famous stores in the festive market. Furthermore, for the festive need to add dishes to the New Year’s Eve dinner, the search popularity for high-priced dried goods and fresh products has surged, with “Mullet Roe” search volume increasing by 137% this week compared to last week. This year, multiple brands are promoting affordable luxury, allowing consumers to enjoy premium ingredients at reasonable prices. The site simultaneously offers discounts like the “Shizai Haoshen Single-Serve Mullet Roe (6 packs)” at 56% off and the “Tsukiji Ichibansen Selected Hukou First Prize Wild Mullet Roe (5 taels x 2 slices) Gift Set” at 46% off, allowing consumers to acquire premium ingredients at a friendly price, fulfilling the sense of ritual on the New Year’s dining table.—–Trend Three: Health and Wellness! “Gifting Health” Becomes a Trend
With rising health awareness, many manufacturers are also observed launching healthy New Year gift boxes, such as the “Vansanity All-Natural No-Sugar-Added Mixed Nut Drink Gift Box” for gifting elders, emphasizing no seasoning, low burden, and pure, natural flavor. Besides the elderly market, for young and middle-aged adults who exercise regularly or manage their diet, the “Zhichu High-Calcium High-Protein Gift Box” is suitable, breaking the stereotype of traditional tonics. It offers rich calcium and quality protein with delicate sesame powder, not only suitable for seniors needing calcium but also accurately hitting the daily supplement needs of the fitness crowd, broadening the reach of New Year gift box customers. Furthermore, as people increasingly prioritize health and flexible vegetarianism grows in popularity, the “Hsin Tung Yang Exquisite Selection Gift Box (Pure Vegetarian) X 2 Boxes” is recommended to meet the gifting needs of vegetarian friends, thoughtfully accommodating different dietary habits and making living room snacks healthy and guilt-free.—–Trend Four: Co-branded IP Creates Buzz, Cute Cartoons
This year, PChome 24h Shopping has gathered over a thousand gift boxes from famous brands and exclusive selections, especially launching various co-branded products to meet the gifting needs of different age groups. The “BOXMAN x Sheng Hsiang Jen | Zhen Xiang Fa Cai Box,” featuring the PChome mascot BOXMAN, saw a 30% sales growth compared to the same period last year, attracting attention whether for gifting or personal use. PChome’s exclusive Kuai Kuai co-branded product, the “BOXMAN x Kuai Kuai | Kuai Kuai Box of Assistance,” drove a purchasing craze among the younger demographic due to its cute appeal. Targeting the younger generation and family customers, “cuteness” is the key driver for spending. This year, PChome 24h Shopping introduced multiple highly-anticipated IP co-branded gift boxes that can also be collected after consumption. The “Kid O Hello Kitty Lucky Mug Gift Box” includes a practical mug, causing a frenzy among Kitty fans. Macau’s long-established “Ying Kee Bakery” merged tradition with childlike fun, collaborating with Snoopy to launch the co-branded mini almond cookie in a tin, “Ying Kee Bakery Snoopy Mini Almond Cookies,” further adding to the cute buzz.—–PChome 24h Shopping’s “New Year’s Market” special zone is in full swing. From now until 1/31, spend a cumulative amount on designated food products for a chance to register and receive up to 500 P Coins. There are also discounts of up to 15% off when purchasing 3 or more designated products from major food brands. From 1/19-1/26, during the 24-Power Member Day New Year Shopping Spree, designated banks offer up to 19% cash back. Furthermore, there’s an additional offer: simply purchase designated food items with a single transaction of 99 NTD or more to register for a chance to win a “Huanglong One-Tael Gold Bar,” allowing you to seek a big start-of-the-year bonus while buying New Year gifts! If you’re still wondering what the most suitable New Year gift is, PChome 24h Shopping is the best online shopping choice! Consumers can use “PChome Super Express” to “order at night, pick up in the morning” in the Taipei, New Taipei, and Taoyuan areas, making shopping more immediate and pickup more convenient! Ensure your heartfelt New Year blessings arrive on time!—–【PChome 24h Shopping New Year Gift Box Recommendations List】
Seeking Good Fortune and Auspicious Signs
- Kuai Kuai Everything Goes Smoothly Box (4 Boxes), Annual cumulative sales of 30,000 boxes, limited-time purchase price 589 NTD, for a year of smooth sailing.
- BOXMAN x Sheng Hsiang Jen | Zhen Xiang Fa Cai Box, limited-time purchase price 499 NTD, 50% off super value, attractive for gifting and personal use.
- BOXMAN x Kuai Kuai | Kuai Kuai Box of Assistance (4 Boxes), limited-time purchase price 569 NTD, the most talked-about New Year gift.
- Lay’s Pepsi Golden Lucky Box, limited-time purchase price 149 NTD, spend a cumulative amount on designated Lay’s/Doritos products to register for a Lay’s x Cat Fusan-di co-branded tote bag / Lay’s x Pepsi co-branded mini store brick set blind box (limited quantity).
- M&M’S Variety Share Pack – Lucky Mahjong Limited Edition, limited-time purchase price 588 NTD, spend 599 NTD or more to receive a butter cookie puppy hand towel.
- Hong Kong Maxim’s Golden Horse Auspicious Refined Original Egg Rolls Gift Box, limited-time purchase price 436 NTD, spend 999 NTD or more on a single order to receive 50 P Coins.
- Maxim’s Delicacy – Attracting Wealth Crispy Pastry Gift Box, limited-time purchase price 626 NTD, until 1/31, spend 699 NTD or more on designated Hong Kong Maxim’s products to register for a chance to win a Maxim’s Refined Original Egg Roll.
Festive Luxury Gourmet Gift Boxes
- Hongdou Shifu Exclusive Family Reunion Gift Box (2 Boxes), limited-time purchase price 960 NTD, the classic taste of peanut brittle and nougat.
- Shiyizan Exquisite Six Fortune Abalone Gift Box, limited-time purchase price 1,799 NTD, spend 1,212 NTD or more to receive Shiyizan Abalone 180g (4 pieces), limited quantity, while stocks last.
- 【Shiyizan】Zhenwei Abundant Harvest Selected Large Mushroom Gift, limited-time purchase price 1,131 NTD, 13% off for the entire brand.
- Tsukiji Ichibansen Selected Hukou First Prize Wild Mullet Roe (5 taels x 2 slices) Gift Set, limited-time purchase price 1,299 NTD, 50% off super value for an exquisite feast.
- Shizai Haoshen Single-Serve Mullet Roe (6 packs), limited-time purchase price 1,499 NTD, 56% off for easy enjoyment of high-end seafood.
- Kuai Che Dried Meat Grand Classic Gift Box, limited-time purchase price 910 NTD, crispy pork paper and juicy dried meat satisfy the taste buds of the whole family.
- Hsin Tung Yang Elegant Noble Gift Box, limited-time purchase price 680 NTD, spend 599 NTD or more on a single order to receive an additional 30 P Coins.
- Sugar & Spice French Nougat Classic Bag, limited-time purchase price 1,350 NTD, the top choice for creamy, non-sticky nougat as a souvenir.
Cute IP Cartoons – Family Favorites
- Kid O Hello Kitty Lucky Mug Gift Box, limited-time purchase price 259 NTD, suitable for both gifting and personal use.
- Ying Kee Bakery Snoopy Mini Almond Cookies, limited-time purchase price 329 NTD, combines traditional deliciousness with childlike fun.
- Peter Rabbit Danish Butter Cookies, limited-time purchase price 349 NTD, a respectable and generous gifting choice.
- 【Glico】Pocky Ball Rolling Good Luck Gift Box, limited-time purchase price 339 NTD, spend 799 NTD or more on a single order to receive 70 P Coins.
- Oreo x Coca-Cola Spring Festival Assorted Wafer Roll Gift Box, limited-time purchase price 159 NTD, spend 490 NTD or more to receive one Oreo single-pack red velvet cake flavor.
- Lotte Pie Double Happiness Gift Box, limited-time purchase price 169 NTD, rich combination to satisfy all preferences.
Health and Wellness – Natural and Guilt-Free
- Hsin Tung Yang Exquisite Selection Gift Box (Pure Vegetarian) X 2 Boxes, limited-time purchase price 1,499 NTD, thoughtfully accommodates friends with different dietary habits.
- Vansanity Nut Sensation Gift Box, limited-time purchase price 299 NTD, top choice for healthy snacks, spend a cumulative amount to receive a brand gift.
- Sheng Hsiang Jen Nut Tribute Gift Box, limited-time purchase price 439 NTD, allows elders to eat healthily and guilt-free, spend 888 NTD or more on designated Sheng Hsiang Jen/Hua Yuan products to receive Sheng Hsiang Jen DR.Q Dual Flavor Konjac (Passion Fruit + Peach).
- Zhichu High-Calcium High-Protein Gift Box, limited-time purchase price 998 NTD, gifting health is the best intention from children.
- Zhichu 2+3 Sesame Protein Gift Box, limited-time purchase price 1,398 NTD, the best supplement for the health-conscious.
- Vansanity All-Natural No-Sugar-Added Mixed Nut Drink Gift Box, limited-time purchase price 429 NTD, a popular choice for the healthy eating trend.
- Vansanity Good Sleep Sesame Nut Drink Gift Box, limited-time purchase price 429 NTD, lets the recipient have a good night’s sleep.
Party Drinks
- Coca-Cola Sprite PET Bottle – Lucky Combo Set (3 Cases), limited-time purchase price 529 NTD, an indispensable sidekick for the New Year’s Eve dinner table.
- Sokenbicha Cold Brew – Lucky Combo Set (2 Cases), limited-time purchase price 499 NTD, balancing the burden while enjoying delicious food.
【New Year’s Market | Event Information】
- 1/18~1/31 DBS PChome Co-branded Card offers up to 19% cash back
- Pi Wallet offers up to 10% cash back
- Spend 99 NTD or more on designated food products in a single transaction to register for a chance to win a Huanglong One-Tael Gold Bar “Gold Weight: One Tael (3.75g)”
- Spend a cumulative amount on designated food products to register for up to 500 P Coins
- Designated products from major food brands: 9% off for 1 item, 12% off for 2 items, 15% off for 3 items
- Designated products from major food brands: Use coupon to deduct 420 NTD instantly when spending 2,000 NTD or more
- Designated products from major food brands: Use coupon to deduct 240 NTD instantly when spending 1,580 NTD or more
- Designated products from major food brands: Use coupon to deduct 39 NTD instantly when spending 200 NTD or more
All quantities are limited, while stocks last. For event details, please refer to the official website: https://24h.pchome.com.tw/activity/A069093
【24-Power New Year Shopping Guide 1/19-1/26 | Full Site Event Information】
1/23-1/24 24-Power Member Day Additional Offers
- DBS Co-branded Card 24-Power Member Day (22:00-24:00) Exclusive limited-time offer: Spend 3,000 NTD or more on designated full-site products in a single transaction to receive 5% P Coins, up to 500 P Coins (limited quantity, while stocks last)
- P Coin Additional Offer: 11:00, 16:00, 20:00, 4% cash back when spending 4,000 NTD or more on designated products (up to 450 P Coins)
- LINE Shopping: 22:00-24:00, up to 4% cash back on designated products (up to 100 points)
- Hami Additional Offer (Limited to 1/24 20:00): up to 5% cash back on designated products (up to 300 points)
- OPENPOINT Point Additional Offer: 00:00-23:59, uniopen members receive 3% OPENPOINT points when binding and spending (up to 100 points, limited to 2,000 people)
Coupons
- 1/19-1/23, 1/25 Grab coupons first at 00:00 every day, limited use at 15:00, deduct 240 NTD when spending 2,000 NTD or more on designated products
- 1/24 11:24-19:24 at 24 minutes past every hour, deduct 240 NTD when spending 1,000 NTD or more
All quantities are limited, while stocks last. For event details, please refer to the official website: https://24h.pchome.com.tw/activity/24power
