iPhone 17 pre-orders are hot! PChome 24h Shopping, as the sole authorized Apple full-line dealer among Taiwan’s e-commerce platforms, launched pre-orders for all colors and specifications of the new iPhone 17 series on the “Apple Flagship Store” at 8 PM on 9/12 (Friday), synchronizing with the official launch. This year, the pre-orders for the iPhone 17 Pro and iPhone 17 Pro Max were undeniably the most favored by Apple fans, accounting for nearly 70% of the total pre-order volume. The iPhone 17 Pro 256G model was instantly sold out in less than 1 minute (38 seconds). In terms of color preference, consumers showed high interest in the new colors. The new Cosmic Orange color took the top spot for the iPhone 17 Pro, with the classic Silver closely following. For the iPhone 17, the newly launched Lavender Purple was the most popular, and White ranked second.
PChome 24h Shopping has established itself as the platform of choice for purchasing phones in Taiwan. The iPhone 17 series will be available for in-stock purchase on 9/19 (Friday) at 8 AM, synchronized with the official launch. They are also rolling out the “10 Major Purchase Strategies,” challenging the strongest rebates across the entire network. In addition to up to 30 installments with 0% interest with designated banks, cardholders who use the DBS PChome Prime co-branded card for installment payments before 9/30 can receive a maximum rebate of 10,474 P Coins, up to 20% back. Coupled with the “3C Trade-in” program, the total rebate can reach a maximum of 45,234. As the sole authorized Apple full-line dealer among Taiwan’s e-commerce platforms, PChome 24h Shopping offers a complete range of new models and specs, with diverse and super-favorable payment options. This allows Apple fans to easily upgrade without the burden of carrier contracts. To buy an iPhone, go to PChome!
PChome 24h Shopping [iPhone 17 Series In-Stock – 10 Major Purchase Strategies] at a glance:
Strategy 1: 3C Trade-in, maximum recycling value of 34,760 for old iPhone models
PChome 24h Shopping offers a convenient “3C Trade-in” service, allowing consumers to easily recycle old devices and receive recycling funds to subsidize the cost of a new device through online valuation and at-home pickup by a specialist. The service covers not only phones but also laptops, tablets, wearables, and other 3C products. By choosing PChome gift vouchers as the recycling value, customers can enjoy an additional maximum 10% bonus rebate. For example, recycling an iPhone 16 Pro Max 1TB can yield PChome gift vouchers with a total maximum value of 34,760!
Strategy 2: [Exclusive] Up to 10,474 P Coins rebate with DBS PChome Prime co-branded card for installments before 9/30
Using the “DBS PChome Prime co-branded card” for payment at checkout provides up to 6% rebate on installments (4% P Coins + an extra 2% P Coins on Thursdays). From now until 9/30, use the co-branded card for a single installment payment of 20,000 NTD or more and register to receive 1,500 P Coins (limited quota). In conjunction with DBS Bank’s credit card limited-time event, a single installment payment of 30,000 NTD or more before 9/30 receives 3,600 P Coins upon registration. From 9/12 to 9/30, purchase a designated new iPhone model at the PChome 24h Shopping Apple Flagship Store with a single installment payment of 40,000 NTD or more and receive an additional 1,000 P Coins upon registration (all registration activities are limited quota). Taking the iPhone 17 Pro Max 2TB (priced at 72,900 NTD) as an example, the total maximum P Coins received can be 10,474. Taking the iPhone 17 512GB (priced at 36,900 NTD) as an example, the maximum rebate can be 20%! (1 P Coin can be used to deduct 1 NTD from a purchase)
Strategy 3: [Exclusive] Up to 4,279 P Coins rebate when using Pi Wallet bound to E.SUN Pi Wallet Credit Card before 10/31
Attention Pi Wallet users! Before 10/31, hold the E.SUN Pi Wallet Credit Card to enjoy a basic 1% rebate on general consumption (no limit), and an additional 4% rebate on consumption at designated channels when bound to the Pi Wallet APP (monthly limit of 350 P Coins). In conjunction with E.SUN Pi Wallet Credit Card’s limited-time event from 9/12 to 10/31, a single purchase of 29,000 NTD or more receives 1,000 P Coins upon registration (limited quota), 40,000 NTD or more receives 2,000 P Coins upon registration (limited quota), and 50,000 NTD or more receives 2,500 P Coins upon registration (limited quota), with the highest eligible rebate applied. In addition, new E.SUN Pi Wallet Credit Card users can receive up to 500 P Coins as a first-time use gift. Paired with the monthly spending event, accumulating 50,000 NTD in spending receives an additional 200 P Coins upon registration. Taking the iPhone 17 Pro Max 2TB (priced at 72,900 NTD) as an example, the total maximum P Coins received can be 4,279. Details of the event are subject to the official Pi Wallet announcement.
Strategy 4: Up to 6,406 rebate with Cathay United Bank CUBE Card before 9/18
CUBE credit card holders, from now until 9/30, can enjoy a maximum 3.3% rebate with no limit under the “Play Digital” benefit of the Cathay United Bank CUBE Card. In conjunction with Cathay United Bank’s limited-time credit card event from 9/12 to 9/18, a single installment payment of 30,000 NTD or more receives 1,800 Little Tree Points + 600 P Coins, or a single installment payment of 40,000 NTD or more receives 3,200 Little Tree Points + 800 P Coins (limited quota, registration required). Taking the iPhone 17 Pro Max 2TB (priced at 72,900 NTD) as an example, the maximum rebate received can be 6,406.
Strategy 5: Up to 3,500 NTD cash coupon with EasyCard Pay before 10/31
Before 10/31, use EasyCard Pay for a single payment of 30,000 NTD or more to receive a 2,500 NTD cash coupon. New members who register for EasyCard Pay during the event period and make a single payment of 30,000 NTD or more will receive an additional 1,000 NTD cash coupon. Taking the iPhone 17 512GB (priced at 36,900 NTD) as an example, this is a 3,500 NTD cash coupon.
Strategy 6: Up to 2,800 rebate with E.SUN Unicard for installments before 9/30
From now until 9/17, use E.SUN Bank credit card for a single installment payment of 22,000 NTD or more to receive a 1,600 NTD cash rebate. From 9/18 to 9/30, a single installment payment of 32,000 NTD or more receives a 1,900 NTD cash rebate. From 9/12 to 9/30, use E.SUN Bank credit card to purchase any new iPhone 17 series model with a single installment payment of 25,000 NTD or more and receive an additional 600 NTD cash rebate. New users who apply for the E.SUN Unicard through the PChome link in September will enjoy an additional 8% E.SUN e-point rebate on consumption (maximum 300 points). Taking the iPhone 17 512GB (priced at 36,900 NTD) as an example, the maximum rebate received can be 2,800.
Strategy 7: Up to 2,500 NTD cash rebate with Fubon Bank credit card before 10/31
From now until 10/31, use Fubon Bank credit card for a single purchase of 35,000 NTD or more to receive a 2,500 NTD cash rebate. Taking the iPhone 17 512GB (priced at 36,900 NTD) as an example, the maximum cash rebate is 2,500 NTD.
Strategy 8: Up to 2,400 NTD cash rebate with CTBC Bank card before 9/30
From now until 9/30, use CTBC Bank card for a single purchase of 35,000 NTD or more to receive a 2,400 NTD cash rebate. Taking the iPhone 17 512GB (priced at 36,900 NTD) as an example, the maximum cash rebate is 2,400 NTD.
Strategy 9: Enjoy 2,200 P Coins and a Family Mart 50 NTD coupon with All-in-One Pay (全盈+PAY) for single purchases over the limit before 9/30
From now until 9/19, use All-in-One Pay (全盈+PAY) for a single purchase of 29,999 NTD or more to receive 2,200 P Coins (limited quota). For consumption of 999 NTD or more (excluding App Store Card) at the PChome 24h Shopping Apple Flagship Store, register to receive a Family Mart 50 NTD coupon. Purchasing any iPhone 17 series model is eligible to receive 2,200 P Coins and a Family Mart 50 NTD coupon.
Strategy 10: All installment registrations receive 1,200 New-Taipei Point with Taishin Bank credit card before 9/30
Before 9/30, use a Taishin Bank credit card for a new installment purchase on PChome and complete registration to enjoy an 8% New-Taipei Point rebate (maximum 1,200 points, limited registration). Purchasing any iPhone 17 series model with installment payment and registration is eligible to receive 1,200 New-Taipei Point.
PChome iPhone Subscription Plan Enters Its Fourth Year, High-End Models Become the Popular First Choice
Observing the data from the PChome iPhone Subscription Plan, consumers prefer high-end, high-entry-threshold models in their selection. The subscription rate for the Pro Max model has reached 53%, exceeding 50% for the first time, demonstrating that the subscription plan effectively lowers the barrier to entry for high-priced products, allowing consumers to easily own high-end models. PChome first introduced the “iPhone Subscription Plan” in 2022, highlighting five major service features: 0% interest low monthly payment, no prepayment and no deposit, exclusive insurance, freedom at the end of the term, and the ability to upgrade annually. With the launch of the iPhone 17, the PChome iPhone Subscription Plan officially enters its fourth year, with optimistic expectations for continued growth in the subscription trend.
This year, the iPhone 17 “Renewal Subscription Plan” will officially open at 10 AM on 9/19 (Friday). Existing subscription users can quickly renew through the exclusive subscription store. The iPhone 17 “New Subscription Plan” will also kick off at 12 PM on the same day! The subscription period is 12 months, with a minimum monthly payment starting from 1,644 NTD, allowing users to acquire the latest iPhone 17. Users can also enjoy exclusive phone insurance, a commitment to arranging a new phone upgrade at the earliest time in the following year, and integrated services like at-home old device recycling, ensuring a worry-free upgrade experience for consumers.
- 0% interest low monthly payment, minimum 1,644 NTD per month: The subscription period is 12 months, with the lowest 12-month installment payment in the entire industry. The price is transparent and interest-free, allowing easy access to the newest iPhone with a low monthly payment that is even cheaper than the phone’s retail price.
- No prepayment, no deposit, fast online approval: Applicable to individuals aged 18 and above. Consumers can choose the desired specification and color for subscription on PChome 24h Shopping based on their budget and needs. After completing the online approval, they can enjoy the latest iPhone in as fast as 24 hours.
- Exclusive insurance, 2,500 NTD deductible coverage: The subscription plan includes exclusive phone insurance, providing one original device repair or phone replacement service during the period, and also covering total loss due to theft, robbery, or water damage (recoverable), allowing consumers to use the device with peace of mind.
- Freedom at the end of the term: After the 12-month subscription period ends, users can choose from five flexible, 0% interest, 0-fee subscription options based on their current needs: “Renew New Phone | Return Old Phone,” “Renew New Phone | Buy Out Old Phone,” “Renew Old Phone | No Need to Return Old Phone After One Year,” “End Subscription | Recycle Old Phone,” or “End Subscription | Buy Out Old Phone,” satisfying diverse consumer needs.
- Annual upgrade is definitely possible: Users can prioritize getting the latest iPhone at the earliest time each year. Renewing the subscription after the term is completed requires no re-approval and can be done with one click, along with quick arrangement for a new phone upgrade and old device recycling service.
PChome [iPhone 16 Subscription Plan Monthly Payment Overview]
PChome 24h Shopping [iPhone 17 Maximum Payment Rebate Calculation Table]
| iPhone 17 Series New Model Price | DBS PChome Prime Co-branded Card | Cathay United Bank CUBE Card | Pi Wallet bound E.SUN Pi Card | |
|---|---|---|---|---|
| iPhone 17, 256GB | NT$29,900 | 4,294 | 987 | 2,349 |
| iPhone 17, 512GB | NT$36,900 | 7,314 | 3,618 | 3,419 |
| iPhone Air, 256GB | NT$36,900 | 7,314 | 3,618 | 3,419 |
| iPhone Air, 512GB | NT$43,900 | 8,734 | 5,449 | 3,489 |
| iPhone Air, 1TB | NT$50,900 | 9,154 | 5,680 | 4,059 |
| iPhone 17 Pro, 256GB | NT$39,900 | 7,494 | 3,717 | 3,449 |
| iPhone 17 Pro, 512GB | NT$46,900 | 8,914 | 5,548 | 3,519 |
| iPhone 17 Pro, 1TB | NT$53,900 | 9,334 | 5,779 | 4,089 |
| iPhone 17 Pro Max, 256GB | NT$44,900 | 8,794 | 5,482 | 3,499 |
| iPhone 17 Pro Max, 512GB | NT$51,900 | 9,214 | 5,713 | 4,069 |
| iPhone 17 Pro Max, 1TB | NT$58,900 | 9,634 | 5,944 | 4,139 |
| iPhone 17 Pro Max, 2TB | NT$72,900 | 10,474 | 6,406 | 4,279 |
| Note | All marketing activities listed on this webpage are provided by the respective issuing banks. Please contact the respective issuing bank for real-time registration status and final eligibility for the rebate. |
