PChome 24h Shopping 2025 Annual E-book Top 10 Bestsellers Revealed! “Harry Potter” and “The Almanack of Naval Ravikant” Dominate the Charts, E-book Sales Annual Growth Rate Reaches 30% Up to 21% Cash Back with Designated Banks during the “24 Power Member Day” Event

PChome 24h Shopping today (22nd) released its “2025 Annual E-book Sales Ranking.” Driven by the trend of digital reading in Taiwan, PChome 24h Shopping’s e-book sales annual growth rate reached 30%, and e-book items now account for over 80% of the overall book category. Furthermore, the introduction of color display technology in e-readers has effectively enhanced the reading experience for comics and graphic books, leading to a 20% year-on-year increase in sales of color models, indicating that digital reading is moving towards “colorization.”

Reviewing the consumer purchasing data on the site for 2025, consumers’ content preferences show two major directions: “Literary Fiction” and “Self-Help/Inspiration.” Among them, the classic literary series, [《【Set】Harry Potter 1~7 [Traditional Chinese 25th Anniversary First Edition] (Kobo/E-book)》](https://24h.pchome.com.tw/books/prod/DJBQ0H-D900J30AT), was released as a Traditional Chinese e-book for the first time to mark its 25th anniversary. With the support of book fans, it achieved the top sales performance. To give back to consumers at the end of the year, PChome 24h Shopping is launching the site-wide “24 Power Member Day” year-end event, offering up to 21% cash back with designated banks. For digital reading products, Kobo’s top 100 bestsellers and all Pubu single titles will enjoy 20% off on December 24th; during the period of December 24th to 26th, all single titles will be 20% off, and HyRead is offering a 3-book 21% off plan. For event details, please visit the PChome 24h Shopping “Book with Light” selection area for electronic and physical books and readers: Book with Light.

Classic Revival and Wisdom Guidance: The Reading Market Shifts from “Function-Oriented” to “Spiritual Fulfillment”

A comprehensive view of the 2025 annual bestseller list reveals two major themes: “Digital Transformation of Classic Masterpieces” and “Essential Life Philosophy.” The literary category made a strong comeback, with the [《【Set】Harry Potter 1~7 [Traditional Chinese 25th Anniversary First Edition] (Kobo/E-book)》]**(https://24h.pchome.com.tw/books/prod/DJBQ0H-D900J30AT) series immediately dominating five spots on the list due to the debut of its Traditional Chinese e-book and a set-purchase discount strategy. This demonstrates the strong collection value and fan appeal that classic long-selling works retain after digital transformation. In the non-fiction field, readers’ focus has shifted from technical aspects like how-to guides to a spiritual pursuit on the level of thought. The annual runner-up, 《The Almanack of Naval Ravikant: A Guide to Wealth and Happiness》, and the fourth-place title, 《Morris Chang’s Autobiography: Volume II, 1964 ── 2018》, are not merely simple finance or management books but macro-wisdom combining wealth logic and life experience, reflecting the market’s yearning for “guidance from the wise.” Simultaneously, self-help/inspirational books like 《The Cafe on the Edge of the World: Why are you here?》 and 《I Might Be Wrong: And Other Thoughts on Life from a Swedish Forest Hermit [Read by 1 in 30 People in Sweden · Korea’s Reader’s Favorite Book of 2022]》 continue to be hot sellers, highlighting the high demand among readers for inner exploration, emotional healing, and spiritual stability in a rapidly changing macroeconomic environment. Overall, the chart structure indicates that the reading market is shifting from being function-oriented to pursuing spiritual fulfillment and classic values.

PChome 2025 Annual E-book Bestsellers Top 10:

Color E-reader Model Sales Increase by 20% Year-on-Year; Color, Large-Screen, and Entry-Level Models Stake Their Claims

With the development of digital reading trends, the e-reader hardware market has seen steady growth this year. Sales of color models increased by 20% year-on-year, primarily attributed to breakthroughs in color e-paper technology such as Kaleido 3, which effectively improves color saturation and reduces ghosting, significantly optimizing the reading experience for image-heavy content like comics, magazines, and professional teaching materials.

Large-screen models (10 inches and above) integrate handwriting notes, AI assistance, and an excellent document reading experience. They are positioned as high-efficiency “productivity tools” for professional workers in the high-end business and entry markets. Despite the average unit price of high-end models being 5-7 times higher than entry-level models, they still reflect a clear rigid demand in the high-end market. Additionally, entry-level models, primarily featuring 6-inch black-and-white screens, attract commuters and first-time digital readers with their affordable prices, intuitive operation, and eye-protection features, maintaining stable sales performance in the pure-text reading field. Overall, the market for e-readers of various specifications is gradually stabilizing, indicating that this ecosystem is moving towards diverse development.

【2025 Annual E-reader Bestsellers Top 3】

• First Place: Kobo Libra Colour 7-inch Color E-reader | White 32GB, priced at NT$7,699, includes a NT$200 exclusive book purchase credit.
• Second Place: BOOX Note Air5 C 10.3-inch Color E-reader, priced at NT$15,980, with a 50% discount on accessory add-ons.
• Third Place: HyRead Gaze Mini+ 6-inch E-paper Reader, special price of NT$6,388, includes a NT$300 exclusive book purchase credit.

E-readers have resolved the logistical and storage limitations of physical books, becoming an important carrier for modern reading while driving the development of digital publishing. To support readers in continuously improving themselves and calming their minds through reading, PChome 24h Shopping is offering year-end discounts. Readers can choose suitable e-reading devices to enjoy the richness and convenience brought by digital reading anytime, anywhere!

【PChome 24h Shopping 24 Power Member Day】

• Christmas Carnival Week Super Cash Back 12/15-12/26:
  • Thursday P Coin limited-time bonus 3% cash back, Thursday Hami bonus up to 5% cash back, up to 21% cash back with designated banks.
  • 12/15-12/25 App exclusive: Play games and get up to 240 P Coins.
  • 12/13-12/31 December new member first purchase instant NT$250 off, while supplies last.

– For event details, please visit the official website: PChome 24 Power

【PChome DBS Co-branded Card Monthly Offer: Prime Value Added】

During the event period, use the new DBS PChome Prime Co-branded Card for purchases on PChome Online Shopping that reach the designated threshold to enjoy:

1. Now through 12/31, use the DBS PChome Co-branded Card for a single installment payment (3/6/10/12 installments) of NT$24,000 (inclusive) or more to receive NT$2,400 P Coin cash back (limited to 100 people). Event registration opens: 3:00 PM on 2025/12/31 on the PChome event website.
2. Now through 12/31, use the DBS PChome Co-branded Card bound to mobile payment (Apple Pay, Samsung Pay, LINE Pay) for a single transaction of NT$1,212 (inclusive) or more to receive 121 OPENPOINT cash back (limited to 500 people). Event registration opens: 3:00 PM on 2025/12/31 on the PChome event website.
3. Now through 12/31, select brands up to 16% cash back. Use the DBS PChome Prime Co-branded Card for purchases in gaming/APPLE/laptops/digital/massage appliances/motorcycles that reach the designated amount to receive up to 16% cash back (no registration required). Participating brands and event details are subject to the PChome event website.

• For event details, please visit the official website: PChome DBS Card Offer