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Citi-PChome Prime Co-Brand Card, which is recently launched in May by PChome Online Shopping , has reached the dominant market position with 6% cash-back policy. Moreover, by expanding application across actual and virtual domains of “P coins”, it has created the most comprehensive ecosystem of “points” and has built, among all e-commerce companies, a service system of PChome Prime members of the highest standards.
According to the issuing numbers in the first season, the holders of the card are basically between the age of 25-44 (accounts up to 70%), with a male-to-female ratio of 6:4. It is shown that the most popular items for men are cellphones, notebooks, and video games. As for women, the most popular items are appliances, housewares, and cosmetics. Regarding these high-valued customers, the amount of money they have spent is 2-3 times higher than regular ones and the repurchase rate appears the same, indicating that they are highly loyal to the brands. During the monthly member’s days for the PChome Prime Card holders to whom will be granted with 6% cash-back, every purchase appears up to ten thousand dollars. Less than three months, there are dozens of shoppers who have already consumed over a million dollars, showing the strong spending power of PChome Prime members.
