MiTCH developed by PChome in conjunctionjoint ventured with Mitsui & Co., Ltd., is a fashion shopping platform inspired by the Mix & Match fashion concepts. Based on “Freedom to choose, wear what you love,” major clothing trends and unique brand designs are meticulously selected for importing from Japan, South Korea, Europe, and the United States to provide consumers more diversified and personalized fashion choices. At MTCH, you can create a fashion style without limitations or constraints. In addition, the first MiTCH flagship storestore at Breeze Atré Taipei Nan Shan Plaza was launched in 2020Q4 to bring inspiration to the branded apparel industry in Taiwan.