MiTCH developed by PChome in conjunctionjoint ventured with Mitsui & Co., Ltd., is a fashion shopping platform inspired by the Mix & Match fashion concepts. Based on “Freedom to choose, wear what you love,” major clothing trends and unique brand designs are meticulously selected for importing from Japan, South Korea, Europe, and the United States to provide consumers more diversified and personalized fashion choices. At MTCH, you can create a fashion style without limitations or constraints. In addition, the first MiTCH flagship storestore at Breeze Atré Taipei Nan Shan Plaza was launched in 2020Q4 to bring inspiration to the branded apparel industry in Taiwan. 

News & Events

2022
The Only E-Commerce in Taiwan! PChome 24h Shopping Joins Hands with the Lithuanian Enterprise to Officially Open the Lithuania Pavilion Special Promotion for 8% off Is Offered for Products of the Lithuania Pavilion. Acquire the Popular Lithuanian Souvenirs Right Now
2022
During PChome 24h Shopping’s back-to-School Sale, the Sales of Laptops Increase by 50% Sales of Laptops Increase by 50% at PChome 24h Shopping during the Back-to-School Campaign Exclusive Event! Two-Day Limited-Time Discounts on ASUS Laptops to Save up to NT$10,000 Cost of Must-Have Furniture and Multi-Functional Small Appliances for Student Renters Are under NT$10,000
2022
PChome’s Innovative Service Is Recognized! PChome to B Loan Aid Won 2022 Golden Ship Award
2022
Sales of BBQ Products at PChome 24h Shopping Soar by 50% for the Mid-Autumn Festival One-Stop Shopping for Electric Grills, Portable BBQ Grills, and Lobster-Beef Kits
2022
Sales of Japanese Cosmeceuticals Triple at Bibian in the First Half of Year! Bibian Online Japanese Drugstore Grandly Launches. Three Major Advantages Meet Cross-Border Shopping – Simultaneous Direct Delivery of Popular Japanese Products, Chinese Interface and Pricing in NTD and Discounted Local Direct Purchasing Prices.
2022
jouetie, MiTCH’s Online Exclusive Japanese Clothing Brand Offers 40% and Another 10% off for Three Pieces
2022
PChome 24h Shopping Joins Hands with Mommybaby Award for the First-Time Ever Joint Online Curation Grand Opening of the LE CREUSET Flagship Store Falls on August 14 and the Most Fashionable Summer Colorful Kitchen Is Created La Roche-Posay Best Product Day for Summer Skin Care on August 13! Exclusive Cross-Industry Cooperation and Brand Alliance Accelerate the Development of Non-3C Markets
2022
PChome Won the 2022 2nd TSAA Taiwan Sustainability Action Award and Once Again Recognized as Green E-Commerce

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2020

財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)