MiTCH, launched in March 2020 through a joint venture between PChome and Mitsui & Co., Ltd., started off as a clothing boutique platform. MiTCH remodeled itself in February 2023 by launching the MiTCH flagship store on PChome 24h Shopping, expanding the brand’s original Mix and Match concept and providing customers with a brand new and stylish boutique shopping experience.

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2020

財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)