MiTCH, launched in March 2020 through a joint venture between PChome and Mitsui & Co., Ltd., started off as a clothing boutique platform. MiTCH remodeled itself in February 2023 by launching the MiTCH flagship store on PChome 24h Shopping, expanding the brand’s original Mix and Match concept and providing customers with a brand new and stylish boutique shopping experience.

News & Events

2023
PChome e-Insure Pilots the Industry and Sets A New Milestone in online Insurance by Launching Term Life Insurance and Annuity
2023
Search Volume of Mother’s Day Related Products on Bibian Increases by 30% within A Week Highest Selling Gifts Are Announced and Limited-Time 5% off Offer for Mother’s Day Pre-Orders Is Available!
2023
Sales of PChome 24h Shopping Stored Value Plans Exceeds 100 Million! High-Priced 3C and Home Appliances Ranked First and Second Place in the Best-Selling List Up to 12% PPoints Are Offered for Mother’s Day Pre-Orders on Top 100 Brands
2023
PChome 24h Shopping Increases Your Money A NT$6,000 Worth of Coupon Is Offered at NT$6,000 Spent
2023
LEGO Sales Increases by 30% at PChome 24h Shopping Tips for Easy Long-Weekend Travel! Less than NT$500 for a One-Night Hualien Accommodation Voucher and up to 40% off for a Farglory Ocean Park Package
2023
The Pi Wallet credit card of E.SUN Bank」Benefits Upgrade Up to 8% PPoint Rebate with PChome 24h Shopping Up to 6% PPoint Rebate for Overseas Purchase
2023
PChome Online Promotes 325 Earth Hour PChome 24h Shopping Offers Limited-Time Discounts for Green Products PChome 24h Shopping Dedicates to ESG by Taking Charity Actions Including Donating Computers and Daily Necessities to Turkey
2023
Bibian Increases Sales over 50% YOY and Joins Hands with Peach Aviation to Offer the BB Check out Cross-Border Direct Delivery Service – Select and Buy now

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2020

財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)