PChome 24h Shopping today (15th) announced the launch of a new AI retail collaboration ad placement service on its smart advertising platform, PChome Ads. This service integrates Google’s latest AI advertising solution, Performance Max for Marketplace (PfM), making PChome 24h Shopping the first Taiwanese local e-commerce platform to adopt this service. This collaboration allows brand merchants to seamlessly extend their marketing reach into Google’s vast ecosystem—including YouTube videos, Google Search, and the extensive Display Network—through a “one-stop integrated management” approach, achieving 360-degree journey exposure marketing from “precise off-site traffic generation” to “efficient on-site conversion.”
Consumer Behavior Observation: 90% of Consumer Decisions Rely on the Google Ecosystem
According to the latest Kantar Research 2025 survey, up to ninety percent of consumers frequently use Google to search for information or compare products on YouTube before making a purchasing decision. Recognizing this consumer path, PChome has integrated the Google PfM service, utilizing AI machine learning to automatically optimize bidding, creative combinations, and placement locations, delivering ads instantly at the optimal time and most suitable location. This not only resolves the pain point of advertisers previously needing to spend time manually connecting with multiple platforms but also ensures that every marketing budget is spent effectively.
Conversion Rate Soars, ROAS Doubles
During the closed beta testing phase, brands adopting this collaborative model observed a significant improvement in ad performance. PChome’s internal data shows that key brands participating in the closed beta, after joining this service, effectively reached potential customers, with the highest Click-Through Rate (CTR) increasing by 32%, and conversion times surging by 2 to 5 times. Furthermore, on the Return on Ad Spend (ROAS), which advertisers are most concerned about, the average ROAS achieved an excellent performance of doubling (100% growth). PChome stated that in the future, it will continue to deepen AI applications, evolving from simple traffic guidance to a comprehensive smart marketing consultant.
Extending the RMN Application Scope, Driving Decisions with Data
Unlike traditional Retail Media Networks (RMN) which are often limited to ad placements within the e-commerce site, PChome’s collaboration focuses more on “full-domain” data empowerment. This system integrates first-party conversion insights from PChome 24h Shopping with Google’s technology to achieve automated ad placement, helping advertisers reach new audiences with similar characteristics to their existing high-value customer base. For advertisers, the operational barrier is greatly reduced; they only need to use the PChome Ads backend, and the system automatically optimizes creative and placement strategies, providing real-time transparent reports for clear performance visibility.
Focusing on Core Consumer Groups, Supporting Diverse Categories
RMN is already a visible trend that global retail giants are competing to deploy, and PChome 24h Shopping continues to strengthen its presence in this area. The platform currently has over 13 million members with strong purchasing power, with an average order value exceeding NT$1,000. For the platform’s strong categories such as 3C appliances, health foods, and outdoor leisure, PChome Ads has also developed exclusive audience tags and recommendation modules to help brands precisely target high-quality buyers.
As the Lunar New Year holiday season approaches, PChome is officially launching the “AI Retail Collaboration Ad Placement Service” immediately. PChome hopes that through technological upgrades, it can empower brands of all sizes to easily master AI advertising tools, creating revenue in the highly competitive e-commerce landscape in a smarter and more efficient way.
