PChome’s “Chinese New Year Market” gains huge popularity. Sales of New Year Food and Groceries grow by 5 times. Introducing time-honored brands and oversea fresh goods improve the one-platform shopping expericence. customers can earn 300 dollars cashback per 3500 purchase in foods, a chance lottery draw of 65 inch TV per 1 dollar consumption in home appliance, and up to 8,888 rebated if paying with specific cards.