PChome X簡單生活節跟你熊麻吉

支持台灣青年多元創作,PChome網路家庭(8044-TW)首度攜手簡單生活節,並呼應主題「ORIGINAL回歸初心」,進一步提出「ORIGINAL HAPPY」概念啟動系列活動,帶領大家感受簡單的快樂購物體驗,首波於11/23祭出PChome 24h購物全站消費滿額即贈簡單生活節限量門票活動,活動開跑4小時,隨即兌換一空,消費者反應熱烈。

搶搭文創產業活動熱潮,PChome網路家庭再與簡單生活節合作推公益獻愛活動,觸角拓展至線下場域,旗下吉祥物「Hug Me抱抱熊」將再度現身本周末(12/12及12/13)登場的簡單生活節,現場更規劃「初心小食唐」愛心活動,凡民眾捐助50元予唐氏症基金會,並拍照打卡、標記「#PChome和你熊麻吉」至Facebook或Instagram,即可獲得限定款「初心/美好」爆米花,結合公益團體,共同營造打卡新地標,邀民眾共襄盛舉,為唐寶寶加油! PChome網路家庭繼上(11月)月於信義香堤大道舉辦「AMAZING 抱抱熊」快閃公益活動,以旗下吉祥物角色初次亮相的巨型公仔「Hug Me抱抱熊」,搭配現場陳設的大型迷宮互動體驗,3天共觸及超過3萬人,吸引八三么、黃子佼、咖啡糖賢齡、楊晨熙、胖球等多位藝人及網紅共襄盛舉,更引起網路論壇超過300篇的熱烈討論。

此次再推公益獻愛活動第二站,與唐氏症基金會合作,透過幫助單純可愛的唐寶寶,響應今年簡單生活節「ORIGINAL回歸初心」的核心價值。PChome網路家庭長期熱心公益,秉持著取之社會、回饋社會的心,提供溫暖支持及協助,讓社會充滿愛的循環,期望凝聚大眾的力量,一同創造友善社會環境,讓PChome和你熊麻吉!

Activities information
活動資訊

【PChome x 簡單生活節】活動頁:https://www.pchomeec.tw/activity/AC31974168 【2020 Simple Life ORIGINAL 簡單生活節】 官方網站:https://simplelife.streetvoice.com/2020/

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2020

財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)