Apple’s annual grand event shines brightly! Early this morning (10th) Taiwan time, Apple officially unveiled the highly anticipated iPhone 17 series new models, including iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17, and iPhone Air four models, featuring increased capacity at no extra cost, with the lowest capacity starting from 256GB, and dazzling colors like Cosmic Orange and Tibetan Blue available for selection. PChome 24h Shopping, as the only authorized Apple full-series dealer in Taiwan’s e-commerce, will synchronize with the official launch and open pre-orders for all colors and specifications of the “iPhone 17” series new models at the Apple Flagship Store on 9/12 (Friday) at 8 PM. In addition, the new wearable devices announced at this conference, “Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3,” will start pre-orders first at 9 AM tomorrow (9/11). To help Apple fans easily upgrade their devices, during the pre-order period, PChome 24h Shopping not only offers up to 30 installments at 0% interest with designated banks but also launches “5 Major Money-Saving Strategies,” allowing consumers to enjoy a super value rebate of up to 45,234 and easily bring the dream new device home.
PChome 24h Shopping Exclusive [iPhone 17 Series Pre-Order – 5 Major Money-Saving Strategies] at a glance:
Strategy 1: 3C Trade-in for Gold, Max of 34,760 for iPhone Old Device Recycling
PChome 24h Shopping offers the convenient “3C Trade-in for Gold” service, allowing consumers to easily recycle their old device and receive a recycling payment by getting an online quote and having a dedicated person pick it up at home, thus subsidizing the cost of the new device. The service covers not only phones but also laptops, tablets, wearable devices, and various other 3C products for recycling. By choosing the PChome gift certificate recycling price, you can also enjoy an additional rebate of up to 10%. Taking the recycling of an iPhone 16 Pro Max 1TB as an example, you can get a PChome gift certificate recycling price with a total value of up to 34,760!
Strategy 2: [Exclusive] Before 9/30, use DBS PChome Prime Co-branded Card for Installment Payments, Max Rebate of 10,474 P Coins
Pay with the “DBS PChome Prime Co-branded Card” at checkout and enjoy up to 6% rebate on installment payments (4% P Coins + 2% P Coins extra rebate on Thursdays). From now until 9/30, spending a single installment transaction of over NT$20,000 with the co-branded card and registering grants 1,500 P Coins. Combined with DBS Bank’s limited-time all-card activity, registering a single installment transaction of over NT$30,000 before 9/30 gives 3,600 P Coins, and purchasing a designated iPhone new model at the PChome 24h Shopping Apple Flagship Store with a single installment transaction of over NT$40,000 from 9/12 to 9/30 gives an additional 1,000 P Coins (all registration activities are limited). Taking the iPhone 17 Pro Max 2TB (priced at NT$72,900) as an example, the total maximum rebate can reach 10,474 P Coins. Taking the iPhone 17 512GB (priced at NT$36,900) as an example, the maximum rebate can reach 20%! (1 P Coin can offset NT$1 in spending)
Strategy 3: [Exclusive] Before 10/31, use Pi Wallet bound to E.SUN Pi Wallet Credit Card, Max Rebate of 4,279 P Coins
Pi Wallet users, pay attention! Before 10/31, holding the E.SUN Pi Wallet Credit Card enjoys a basic 1% rebate on general consumption (no upper limit), and binding the Pi Wallet APP for consumption at designated channels enjoys an additional 4% rebate (monthly upper limit of 350 P Coins). Combined with the E.SUN Pi Wallet Credit Card limited-time activity, from 9/12 to 10/31, a single transaction over NT$29,000 and registering grants 1,000 P Coins (limited), over NT$40,000 grants 2,000 P Coins (limited), and over NT$50,000 grants 2,500 P Coins (limited), choosing the best rebate. Plus, E.SUN Pi Wallet Credit Card new users can enjoy a maximum of 500 P Coins for their first swipe, and combined with the monthly spending threshold activity, cumulative spending over NT$50,000 and registering grants an additional 200 P Coins. Taking the iPhone 17 Pro Max 2TB (priced at NT$72,900) as an example, the total maximum rebate can reach 4,279 P Coins. For detailed activity information, please refer to the Pi Wallet official website announcement.
Strategy 4: Before 9/18, use Cathay United Bank CUBE Card, Max Rebate of 6,406
CUBE cardholders, from now until 9/30, swiping the Cathay United Bank CUBE Card with the “Digital Fun” benefit enjoys a maximum of 3.3% rebate with no upper limit. Combined with the Cathay United Bank Credit Card limited-time activity, from 9/12 to 9/18, a single installment transaction over NT$30,000 grants 1,800 Cubepoints + 600 P Coins, or a single installment transaction over NT$40,000 grants 3,200 Cubepoints + 800 P Coins (limited, requires registration). Taking the iPhone 17 Pro Max 2TB (priced at NT$72,900) as an example, the maximum rebate can reach 6,406.
Strategy 5: Before 9/30, use E.SUN Unicard for Installment Payments, Max Rebate of 2,800
From now until 9/17, swiping the E.SUN Bank Credit Card for a single installment transaction over NT$22,000 rebates NT$1,600 in cash. From 9/18 to 9/30, a single installment transaction over NT$32,000 rebates NT$1,900 in cash. From 9/12 to 9/30, purchasing the iPhone 17 series new models with the E.SUN Bank Credit Card for a single installment transaction over NT$25,000 grants an additional NT$600 in cash rebate. New users who apply for the E.SUN Unicard through the PChome link during the entire month of September can enjoy an additional 8% E.SUN e point rebate on spending (upper limit of 300 points). Taking the iPhone 17 512GB (priced at NT$36,900) as an example, the maximum rebate can reach 2,800.
PChome iPhone Subscription Plan Starts on 9/19 at 10 AM
PChome 24h Shopping is building the preferred platform for device purchases across Taiwan. To buy an iPhone, go to PChome! PChome first launched the “iPhone Subscription Plan” in 2022, featuring five major service highlights: 0% interest low monthly payment, no prepayment no deposit, exclusive insurance, freedom at the end of the plan, and annual upgrades are welcome. With the launch of the iPhone 17, the PChome iPhone Subscription Plan officially enters its fourth year, with optimistic expectations for continued growth in subscription popularity. This year’s iPhone 17 “Renewal Subscription Plan” will officially open on 9/19 (Friday) at 10 AM, allowing old subscription users to quickly complete the renewal through the exclusive subscription area. The iPhone 17 “New Subscription Plan” will also start at 12 PM on the same day! The subscription period is 12 months, with a minimum monthly payment starting from only NT$1,644, allowing you to get the latest iPhone 17. You can also enjoy exclusive phone insurance and a commitment to arrange a new device replacement at the first instance in the following year, as well as an integrated service for at-home old device collection, enabling consumers to easily upgrade their devices without burden.
- 0% Interest Low Monthly Payment, Minimum of NT$1,644 per month: The subscription period is 12 months, and only the industry-low 12-month minimum monthly payment is required each month across Taiwan. The price is transparent and 0% interest, allowing you to easily get the latest iPhone with a low monthly payment that is even cheaper than the phone’s listed price.
- No Prepayment, No Deposit, Fast Online Review: Available for application to those aged 18 and over. Consumers can choose the specifications and color they wish to subscribe to at PChome 24h Shopping based on their budget and needs. After completing the online review, you can enjoy the latest iPhone in as fast as 24 hours.
- Exclusive Insurance, Coverage with NT$2,500 Deductible: The subscription plan includes exclusive phone insurance, offering one original device repair or phone replacement service during the period, and also covers total loss due to theft, robbery, or water damage (recoverable), allowing consumers to use it with peace of mind.
- Freedom at the End of the Plan: After the 12-month subscription period ends, you can decide based on your current needs to choose from a total of five flexible subscription options with 0% interest and 0 handling fee: “Renew for New Device | Return Old Device,” “Renew for New Device | Buy Out Old Device,” “Renew Old Device | No Return Required After One Year,” “End Subscription | Recycle Old Device,” “End Subscription | Buy Out Old Device,” meeting diverse consumer needs.
- Annual Upgrades are Welcome: You can prioritize getting the latest iPhone at the first instance every year. Renewing the subscription after the period ends requires no review; one click completes the re-subscription, and a quick arrangement will be made for new device replacement and old device collection services at the same time.
PChome [iPhone Subscription Plan] Monthly Payment Overview:








