PChome Online Reports Fourth Quarter 2020 Results

PChome Online today announced its financial results for the fourth quarter ended December 31, 2020.

We provided the consolidated financial statement and standalone financial statement as follows. The standalone financial statement reflected a clearer outline of B2C.  

Full Year 2020 Financial Highlights:

  • The consolidated revenue was NT$43,870 million in 2020, up 12.8% YoY, driven mainly by the strong B2C sales (up 14.8% YoY), thanks to the continuous online/offline shift in Taiwan’s retail consumption. 
  • Gross margin decreased from 11.8% to 11.4%, despite a slight improvement in B2C gross margin (12.0% in 2020 vs 11.9% in 2019) on scaling effect. This was mainly due to the continued investment and associated cost in the payment business and the P point ecosystem.
  • EBITDA grew 4.9% to NT$1,058 million in 2020, whereas the flagship B2C segment’s EBITDA delivered a healthy growth of 13.7% and achieved NT$1,206 million. The marketplace segment also saw a recovery in EBITDA, presenting a 5.9% growth in 2020.  The investment in fast growing businesses such as payment and cross border e-commerce resulted in a negative EBITDA of NT$275 million for this new segment in 2020. 
  • Net income attributed to shareholders and EPS grew by 56.2% to NT$253 million and NT$2.16, respectively.

Fourth Quarter 2020 Financial Highlights:

  • The consolidated revenue grew 10.4% YoY in 4Q 2020, a slight rebound from 9.0% YoY in 3Q 2020.  The slower second half also reflected the government’s consumption vouchers to support the offline retail since July 2020.
  • 3C categories accounted for 75% of total B2C sales in 4Q 2020 vs. 72% in 3Q 2020 or 73% in 4Q 2019, due mainly to new 3C products launch and strong home appliances sales in the quarter. 
  • B2C gross margin improved to 11.5% in 4Q 2020 from 10.9% in 4Q 2019, reflecting positive product mix shift towards higher margin categories such as home appliances. 
  • Thanks to the scale benefit, B2C’s EBIT increased by 74.5% YoY in 4Q 2020, with an improved EBIT margin at 1.4% vs. 0.9% in the same period last year.
  • The higher effective tax rate at 71% in 4Q 2020 was a result of expanding pretax losses at subsidiaries, which cannot be tax deducted at parent company level.

BUs’ Business Highlights:

  • Marketplace
    • Ruten launched marketing solutions for merchants to stimulate consumption in the fourth quarter 2020.
    • Pi collaborated with KGI Bank to provide financing solutions for Ruten’s merchants with a simplified evaluation process through merchants’ sales record.
  • Payment
    • Pi Wallet total payment volume grew by 110% YoY.
    • Pi reached a milestone of over a million users in 2020.
  • Others
    • In the fourth quarter 2020, the group’s selected apparel platform “Mitch” opened an offline store at Taipei Nan Shan Plaza to further expand its customer base.
    • The group’s cross-border ecommerce platform “Bibian” achieved rapid growth by accelerated demand for cross-border transactions under Covid-19 pandemic.
    • Bibian also collaborated with SGH Global Japan, one of the largest forwarders in Japan, to provide customers a better cross-border shopping experience.

For more financial details, please visit Market Observation Post System.

Related

PChome 24h Shopping Kicks Off “99 Shopping Festival”: PChome Pick & Go Offers Up to 50% Off on 99-Cup CITY CAFÉ Latte Sets; Enjoy Deals on Back-to-School 3C and Seasonal Home Appliances, Plus Up to 20% Rewards with Co-Branded Card
SEMICON Taiwan 2026 Kicks Off! PChome 24h Shopping Sees Searches for “Memory” Grow Nearly 80% YoY; Offers One-Stop SSD and Memory Sections to Target PC Upgrade Demands
PChome 24h Shopping Launches Gifting Feature for “PChome Pick & Go”: Personal Use and Sharing with Just One Click; Joins Hands with 7-ELEVEN to Offer Up to 50% Off on CITY CAFÉ
Two Major Ghost Festival Shopping Trends: Early Corporate Bulk Orders and Budget-Conscious “Anti-Inflation” Savvy Drive Bulk-Boxed Food Sales. PChome 24h Shopping Sees Snack Sales Grow 50% YoY, Instant Noodles Sales Surpass 10,000 Boxes. PChome Ultra-Fast Delivery” Aids Last-Minute Worship Purchases, with Co-Branded Cards Offering Up to 16% Rewards
Gearing Up for Back-to-School Season: PChome 24h Shopping Seizes College Freshmen Buying Wave as Scooter Sales Grow Nearly 20% MoM. Targeting Three Major Campus Commuting Needs: Lightweight Design, Fuel Efficiency, and Large Storage Capacity Become Key Selection Criteria.”Installment Fun” Cardless Installment Plans and Dedicated Licensing Assistance Help Freshmen Purchase Their Very First Ride
Celebrating International Stray Animal Day: PChome 24h Shopping Joins Hands with SCPA to Launch “Stray Cat Supplies Charity Donation Campaign” on August 15; Enjoy Up to 30% Off and 100 PPoints in Rewards
Reshaping Daily Consumption Patterns: “PChome Carry-to-Go” Builds OMO Ecosystem. Top 5 Best-Sellers Revealed: Tea Egg Sales Surpass 30,000 Units; Heatwave Drives Summer Drink Redemption Boom. Targeting Heatwave and Summer Slimming Trends: Limited-Time CITY CAFE 30-Cup Sets Launch; Buy 8, Get 8 Free for Selected Popular Teas
Father’s Day Gifting Shifts to “Taste and Health Management”: PChome 24h Shopping Reveals Top 5 Men’s Fragrances as Sales Achieve Double-Digit Growth; Home Gym Equipment Sales Double YoY to Emerge as Dark Horse; Enjoy “Ultra-Fast Delivery” for Last-Minute Purchases
回到頂端

2020

財團法人公共關係基金會-2020年傑出公關獎-品牌傳播獎 傑出獎 (私部門類)