Bibian is owned by PChome Bibian Inc., a Japanese subsidiary of PChome Online. Bibian provides third-party procurement services for Taiwanese consumers from major cross-border e-commerce platforms in Japan, the U.S., South Korea, and Southeast Asia.

With a core belief of “Focusing most on customer satisfaction,” Bibian expects to expand PChome’s success to other parts of Asia while creating a cross-border service ecosystem. In so doing, products from around the world can be imported to Taiwan, and Taiwanese products can be introduced all over Asia, thereby contributing to Taiwan’s economy and people.