The Mid-Year Ghost Festival buying frenzy has officially peaked! PChome 24h Shopping observed a nearly 30% surge in overall food sales in the past week (8\/18 to 8\/24) compared to the previous week, indicating a strong consumer demand for worship items following the start of the seventh lunar month. Further analysis of the Ghost Festival bestsellers shows a notable change this year. The dominance of “Instant Noodles” has waned, replaced by the top three categories: “Beverages,” “Snacks and Biscuits,” and “Mineral Water,” which are now the main items on consumers’ shopping lists. This highlights a subtle shift in general consumption habits driven by health and convenience trends.<\/b><\/p>\n
TOP 1: Beverage Sales Explode: Unsweetened Tea Upends Traditional Offerings, “Orihiro” Claims the Crown by Selling Over Ten Thousand Cases!<\/b><\/p>\n
In recent years, with the rise of health consciousness, “unsweetened tea” has clearly become the mainstream in the ready-to-drink tea market. Observing the “Beverages” category, which saw the strongest sales during PChome’s Ghost Festival period, August sales on the platform surged by nearly 30% compared to the previous month. Among these, “Orihiro PET Bottle 580ml (24 bottles\/case)<\/a>” strongly claimed the beverage top spot with an astonishing sales volume of over ten thousand cases, closely followed by “Maiso Kenko Green Tea 650ml (24 bottles\/case)<\/a>.” This subverts the traditional habit of carbonated drinks dominating the Ghost Festival offerings, showcasing powerful growth.<\/p>\n TOP 2: Unfailing Classics and Offer Boxes Become Dual Engines for the Ghost Festival<\/b>: “Kuai Kuai” Sales Soar Over 8 Times, Co-branded Offer Boxes See Strong Demand!<\/b><\/p>\n In the snacks and biscuits category, “Kuai Kuai,” which symbolizes “everything goes smoothly,” remains the timeless classic for the Mid-Year Ghost Festival. Among them, “Kuai Kuai Everything Smoothly Box – Coconut Cream Flavor (52g*6 bags\/case)<\/a>” holds the champion title, with sales during the Ghost Festival period skyrocketing by over 8 times compared to the previous month, clearly showing the firm status of green Kuai Kuai in Taiwan’s Ghost Festival tradition. The long-selling star product “I-Mei Almond Chocolate Crisps – Dark Cocoa\/Milk Chocolate (8 packs)<\/a>” ranks second. Furthermore, offer boxes continue to show impressive demand this year: the “BOXMAN Kuai Kuai Help Box<\/a>” has sold over 2,500 boxes since its launch, and the “BOXMAN x Lien Hwa Foods Selected Snack Box<\/a>” has surpassed 600 sets in sales, proving that exclusive co-branded offer boxes have successfully seized the Ghost Festival business opportunity, becoming hot new favorites.<\/p>\n TOP 3: Mineral Water Sales See Modest Growth: What’s the Most Quenching Offering? “Sparkling Water” Becomes a New Highlight for Cooling Down and Quenching Thirst<\/b><\/p>\n Among the many offerings, mineral water is a requisite item for the Ghost Festival, representing purity and respect. Overall August sales continued to rise, with a 5% month-over-month increase. Sales data shows that “Taiyen Ocean Alkaline Ionized Water (850ml x 20 bottles\/case)<\/a>” and “Tai Shan Strong Sparkling Water (500ml*24 bottles\/case)<\/a>” take the top two spots. Unlike traditional mineral water, the strong sales of sparkling water suggest that driven by health consciousness, sparkling water has become a popular substitute for carbonated drinks. It is also favored by consumers because it is convenient to drink after the ceremony and helps to cool down.<\/p>\n